Comedian Tracy Morgan, who’s making a comeback after incurring serious injuries in a devastating traffic accident, stars in this two-spot package from BBDO New York celebrating Foot Locker’s fourth annual “Week of Greatness” featuring premium releases from such brands as Nike, adidas, Jordan, Under Armour, New Balance and ASICS. Morgan’s own return to greatness dovetails nicely with Foot Locker’s “Week of Greatness”
Jim Jenkins of O Positive directed both commercials, including “Greatness in Common” in which Morgan compares what his return to greatness has in common with the return of the “Week of Greatness.” The spot features a birthday surprise for Green Bay Packers quarterback Aaron Rodgers.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, sr. art director; Mike Motch, sr. copywriter; Tricia Lentini, executive producer; Amy Orgel, project manager. Production O Positive Films Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Bob Gantz, DP. Editorial No. 6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, post producer. Audio Heard City Philip Loeb, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
