Comedian Tracy Morgan, who’s making a comeback after incurring serious injuries in a devastating traffic accident, stars in this two-spot package from BBDO New York celebrating Foot Locker’s fourth annual “Week of Greatness” featuring premium releases from such brands as Nike, adidas, Jordan, Under Armour, New Balance and ASICS. Morgan’s own return to greatness dovetails nicely with Foot Locker’s “Week of Greatness”
Jim Jenkins of O Positive directed both commercials, including “Greatness in Common” in which Morgan compares what his return to greatness has in common with the return of the “Week of Greatness.” The spot features a birthday surprise for Green Bay Packers quarterback Aaron Rodgers.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, sr. art director; Mike Motch, sr. copywriter; Tricia Lentini, executive producer; Amy Orgel, project manager. Production O Positive Films Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Bob Gantz, DP. Editorial No. 6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, post producer. Audio Heard City Philip Loeb, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
