Comedian Tracy Morgan, who’s making a comeback after incurring serious injuries in a devastating traffic accident, stars in this two-spot package from BBDO New York celebrating Foot Locker’s fourth annual “Week of Greatness” featuring premium releases from such brands as Nike, adidas, Jordan, Under Armour, New Balance and ASICS. Morgan’s own return to greatness dovetails nicely with Foot Locker’s “Week of Greatness”
Jim Jenkins of O Positive directed both commercials, including “Greatness in Common” in which Morgan compares what his return to greatness has in common with the return of the “Week of Greatness.” The spot features a birthday surprise for Green Bay Packers quarterback Aaron Rodgers.
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Chris Beresford-Hill, Dan Lucey, executive creative directors; Austin Mankey, sr. art director; Mike Motch, sr. copywriter; Tricia Lentini, executive producer; Amy Orgel, project manager. Production O Positive Films Jim Jenkins, director; Ralph Laucella, exec producer; Marc Grill, producer; Bob Gantz, DP. Editorial No. 6 Editorial Jason MacDonald, editor; Corina Dennison, exec producer; Malia Rose, post producer. Audio Heard City Philip Loeb, mixer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
