Still life proves to be amusingly moving in this spot in which static characters Ed and Dale interact, with the former asking the latter to pick up some goodies at Tractor Supply Company (TSC). Dale is happy to oblige, until Ed asks him to haul home a 35-ton log splitter from TSC. Dale’s facial expression advances the understated, dry humor of the spot.
Credits
Agency: Carmichael Lynch Peter McHugh, chief creative officer; Jim Nelson, executive creative director; Randy Tatum, creative director/art director; Steve Casey, creative director/copywriter; Jack Steinmann, producer. Production Company: Bent Image Lab Paul Harrod, director; Ray Di Carlo, executive producer; Chel White, creative partner; Mark Axton, producer; Jesse Geisheker, art director; Mark Eifert, DP/still photographer; Gayle Griffin, coordinator. Shot on stage at Bent Image Lab and on location in Shasta, Ukiah and the Salinas Valley areas of California. Editorial: King Cut Kelly McLean, editor; Jon Weigand, assistant editor. Postproduction: Downstream, Portland,Bent Image Lab Jim Barrett, colorist.,Orland Nutt, Jon Weigand and Eric Scheur, composite artists. Music: BrahmstedtWhiteNoise Ken Brahmstedt, composer/arranger; Carl White, sound designer. Audio: BrahmstedtWhiteNoise Carl White, mixer
Brady Corbet Makes Commercial Directing Debut With Bloomberg Media Campaign Out Of W+K NY
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
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