U.S. Olympic medalist skater Ashley Wagner showcases her artistry on ice while telling the tale of how adversity fosters strength and helps to develop the heart and soul of a champion. Metallica's "Nothing Else Matters" and SOUTH Music & Sound Design scored this spot, with sound design from Lime Studios.
Tarsem of RadicalMedia directed this "Start Your Impossible" commercial for agency Saatchi & Saatchi LA.
Music/Sound: Metallica, “Nothing Else Matters” SOUTH Music & Sound Design, Santa Monica, Calif. (music arrangement and production) Lime Studios, Santa Monica, Calif. Michael Anastasi, sound designer Audio Post: Lime Studios, Santa Monica, Calif. Zac Fisher, mixer Agency: Saatchi & Saatchi LA, Torrance, Calif. Kristen Hosack, music supervisor Production: RadicalMedia, bicoastal Tarsem, director
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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