U.S. Olympic medalist skater Ashley Wagner showcases her artistry on ice while telling the tale of how adversity fosters strength and helps to develop the heart and soul of a champion. Metallica's "Nothing Else Matters" and SOUTH Music & Sound Design scored this spot, with sound design from Lime Studios.
Tarsem of RadicalMedia directed this "Start Your Impossible" commercial for agency Saatchi & Saatchi LA.
Music/Sound: Metallica, “Nothing Else Matters” SOUTH Music & Sound Design, Santa Monica, Calif. (music arrangement and production) Lime Studios, Santa Monica, Calif. Michael Anastasi, sound designer Audio Post: Lime Studios, Santa Monica, Calif. Zac Fisher, mixer Agency: Saatchi & Saatchi LA, Torrance, Calif. Kristen Hosack, music supervisor Production: RadicalMedia, bicoastal Tarsem, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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