A pretty garage door in the suburbs, shining in the sunlight, hides a man who is sitting inside the car in the garage with a hose coming into his car’s window, from the car’s exhaust. The camera starts out side the garage then slowly moves into the garage, into the car and then close up on the man, who seems to be unconscious in the car. The man opens his eyes and turns to look at the hose. He picks up a magazine and starts flipping through it. The camera backs up for a full shot of the inside of the garage as a narrator says “The Toyota Hybrid Prius good for the environment, good for you.”
Credits
Production Company: Area 51 Films Theodore Melfi, director; Phyllis Koenig, Preston Lee executive producers; Jolie Chitwood, producer; Josh Medak, DP Editorial: Cut and Run Frank Effron, editor Postproduction: Cut and Run,Company 3 Los Angeles Mitch Gardiner, online editor,P.J. Marsiglia, colorist Visual Effects: Red Car, Santa Monica Chris Homel, graphics artist Audio: Lime Studios Mark Meyuhas, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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