A pretty garage door in the suburbs, shining in the sunlight, hides a man who is sitting inside the car in the garage with a hose coming into his car’s window, from the car’s exhaust. The camera starts out side the garage then slowly moves into the garage, into the car and then close up on the man, who seems to be unconscious in the car. The man opens his eyes and turns to look at the hose. He picks up a magazine and starts flipping through it. The camera backs up for a full shot of the inside of the garage as a narrator says “The Toyota Hybrid Prius good for the environment, good for you.”
Credits
Production Company: Area 51 Films Theodore Melfi, director; Phyllis Koenig, Preston Lee executive producers; Jolie Chitwood, producer; Josh Medak, DP Editorial: Cut and Run Frank Effron, editor Postproduction: Cut and Run,Company 3 Los Angeles Mitch Gardiner, online editor,P.J. Marsiglia, colorist Visual Effects: Red Car, Santa Monica Chris Homel, graphics artist Audio: Lime Studios Mark Meyuhas, audio post mixer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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