A short spot Saatchi & Saatchi/LA created for the 2009 Toyota Corolla is being used on YouTube in association with the Sketchies II filmmaking contest that Toyota is sponsoring. Visitors to www.Youtube.com/sketchies2 will see the spot at the bottom of the page. The humorous spot, which shows a butler and a maid inside the new car, was shot in black and white to mimic a vintage silent film.
Credits
Agency: Saatchi & Saatchi/LA Harvey Marco, executive creative director; Greg Wells, creative director; Scott Muckenthaler, associate creative director; Verner Soler, Peter Vattanatham, art directors; Denise Reynolds, Shannon Wilch, Sam Bergen, copywriters: Damian Stevens, director of integrated production/Multimedia; Marlene Winder, senior producer; Rebecca Albert, account supervisor Production Company: RSA Films Jesse Peretz, director; Tracie Norfleet, executive producer; Lynne Pateman, producer; Giorgio Scali, dp Editorial: Cosmo Street Christjan Jordan, editor Sound Design: Lime Studios Mark Meyuhas, sound engineer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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