A gamer’s weapon of choice in World of Warcraft turns out to be “four wheels of fury,” namely a Toyota Tacoma. Presto, the Tundra is thrust into the popular game, ultimately slaying a dragon that had swallowed it whole. Indeed the Tacoma emerged triumphantly from the belly of the beast, giving new cache to the vehicle’s “unbreakable” image.
Credits
Agency: Saatchi & Saatchi/LA Harvey Marco, chief creative officer; Steve Chavez, creative dirctor; Dino Spadavecchia, associate creative director/art director; Greg Farley, copywriter; Jennifer Pearse, senior agency producer. Production Company: Hydraulx Steve Chavez, Dino Spadavecchia, Greg Farley (all from Saatchi), directors. Editorial: Hydraulx Ed Chapman, post supervisor Sound Design: Blizzard Entertainment, Los Angeles Audio: Lime Studios Loren Silber, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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