A giant fire breathing robot towers above a motocross/demolition derby event, destroying a vehicle before our eyes. But when the formidable robot puts a Toyota Tacoma in its metal jaws and chomps down, the damage isn’t done to the truck. Rather the robot’s head falls off and burts into flames as the Tacoma falls safely to the ground.
Credits
Agency: Saatchi & Saatchi Harvey Marco, executive creative director; Steve Chavez, creative director; Dino Spadavecchia, associate creative director/art director; Napper Tandy, writer; Damian Stevens, director of broadcast production; Jamil Bardowell, senior producer. Production Company: MJZ Rupert Sanders, director; Lisa Rich, Jeff Scruton, executive producers; Karen Chen, producer; Chris Soos, DP. Editorial: Lost Planet Paul Martinez, Patrick Griffin, editors Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Method Alex Frisch, lead effects artist; Christine Schneider, producer. Sound Design: Trinitite Studios, Santa Monica. Brian Emrich, sound designer. Audio: RavensWork Eric Ryan, Scott Burns, mixers
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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