A family takes a road trip in a Toyota Sequoia, bringing along a telescope to gaze into the night sky. A super appears which reads, “The best evenings usually don’t end with TV.” Agency was Saatchi & Saatchi LA.
Credits
Agency: Saatchi & Saatchi/LA Production Company: Park Pictures Lance Acord, director Music: HUM Jeff Koz, Alex Kemp, creative directors; Tricia Halloran, director of A&R. Track is “Going Whichever The Wind Blows” composed by Pete Droge and Elaine Summers. Audio: Lime Studios Rohan Young, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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