Eight VFX teamed with director Mr. Hide of The Sweet Shop on this visual tour de force introducing us to a person made of people. Agency was Saatchi & Saatchi LA. Avi Oron of Bikini Editorial cut the spot.
Credits
Agency: Saatchi & Saatchi/LA Margaret Keene, Chris Adams, Mike McKay, executive creative directors; Ryan Jacobs, Jeff Church, creative directors; Andy Kadin, associate creative director/copywriter; Zach Richter, associate creative director/designer; Kimiberley Ragan, copywriter; Rebecca Johnson-Pond, art director; Clint Hudspeth, production artist; Tanya LeSieur, director of integrated production/multimedia; Jennifer Pearse, broadcast sr. producer; Carl Deo, 3D producer; Alexis Ross, project manager; Sara Bamossy, strategic planning director/planning; Regan Zajac, planning. Production Company: The Sweet Shop Mr. Hide, director; John Toon, DP; Justin Trask, art director; Sean Hargreaves, production designer. Editorial: Bikini Edit Avi Oron, editor; Sterling Robertson, assistant editor; Gina Pagano, exec producer/producer. Visual Effects: Eight vfx Jean Marc Demmer, VFX supervisor; Baptiste Andrieux, Shira Boardma, exec producers; Donna Langston, VFX producer; Raphael Mosley, Andy Davis, M
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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