SapientNitro earned a best of show Gold LIA in the Integrated competition for this multi-faceted campaign that generated global media coverage estimated at over $100 million from a budget of $1.2 million. The competition to land “The Best Job In The World”–an island caretaker for a $150,000 salary as well as luxury accommoations on Hamilton Island off the coast of Queensland–generated a major global buzz as well as some 36,000 applicants.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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