This animated ad out of agency goodness Mfg. spoofs the HBO show Silicon Valley and the fandom around ballyhooed impractical concocted inventions such as 4-D printers and smart scissors. These dubious innovations are then contrasted with a practical technological breakthrough, Toshiba’s Encore 2 tablets.
Animation studio on the spot was Friends Night.
Client Toshiba Agency goodness Mfg. Tom Adams, executive creative director; Rob Bajohr, art director; Eric Manchester, Jonas Bodin, copywriters; Rupert Samuel, executive VP, director of integrated production; Cristiana Ladki, producer. Animation Friends Night Visual Effects Nightshift Guillaume Raffi, exec producer; Jon Howard, VFX artist. Music/Sound HUM Music Scott Glenn, Chanel Scott, producers. Finishing Trailer Park John Ryan, head of postproduction; Erin McMahon, producer
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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