This animated ad out of agency goodness Mfg. spoofs the HBO show Silicon Valley and the fandom around ballyhooed impractical concocted inventions such as 4-D printers and smart scissors. These dubious innovations are then contrasted with a practical technological breakthrough, Toshiba’s Encore 2 tablets.
Animation studio on the spot was Friends Night.
Client Toshiba Agency goodness Mfg. Tom Adams, executive creative director; Rob Bajohr, art director; Eric Manchester, Jonas Bodin, copywriters; Rupert Samuel, executive VP, director of integrated production; Cristiana Ladki, producer. Animation Friends Night Visual Effects Nightshift Guillaume Raffi, exec producer; Jon Howard, VFX artist. Music/Sound HUM Music Scott Glenn, Chanel Scott, producers. Finishing Trailer Park John Ryan, head of postproduction; Erin McMahon, producer
The 2024 Christmas ad from John Lewis department stores has arrived. This year’s much anticipated TV commercial, continuing the Xmas tradition of John Lewis, is the two-minute “The Gifting Hour" created by Saatchi & Saatchi UK and directed by Francois Rousselet via production house Riff Raff.
In the ad, the heroine, Sally, has left it a little late to find the right gift for her sister this year and races into a John Lewis store at closing time. Falling through a rack of dresses, she enters a fantastical world. We first see her stumbling out of the wardrobe in the attic of her childhood home and from here we are taken on a whimsical journey through her memories as she searches for the ultimate present, against the clock.
Returning to the store and back to reality she has found the perfect gift, ready and wrapped. Sally then heads outside and has a special moment with her sister who will be the gift’s recipient. As they walk away we see her sister reflected in the John Lewis window as the child from her memories.
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