Psyop and McCann London took a trip beyond the tablet in this spot which explored the features of Toshiba’s newest device. Psyop’s Fletcher Moules and Kylie Matulick co-directed the piece which focused on several key themes for the tablet: film and music, productivity, gaming and connectivity. Psyop approached the project as if it were a mini-film, working with a team of designers and concept artists to sketch the energetic worlds. The camera moves forward through the unique characters and detailed environments as they dissolve and reveal the intertwining themes.
Credits
Client Toshiba Agency McCann London. Will Shepherd, creative director; Rich Dorey, Mark McCall, creative group heads; Charlie Macpherson, Sonny Botero, producers; Alex McLoughlin, assistant producer. Production Company Psyop. Kylie Matulick, Fletcher Moules, directors; Luisa Murray, exec producer; Shannon Alexander, producer; Jessica Schlobolm, assistant producer; Paul Kim, Therese Larsson, Paul Mager, Chris Martin, Andrew Park, Velwyn Yossy, designers; Stephen DeLalla, Matt Lavoy, lead technical directors; Victor Garza, Brianne Meyer, previz artists; Larissa Docolas, Rie Ito, Wendy Klein, Brianne Meyer, modelers; Larissa Docolas, Wendy Klein, texture artists; David Bokser, Sean Kealey, riggers; Robby Branham, Stephen DeLalla, lighters; Stephen DeLalla, 3D generalist; David Bokser, Chris Meek, Brianne Meyer, 3D animators; Max Graenitz, Rachel Yonda, 2D animators; Josh Wiesenfeld, storyboard artist; Chris Brock, Edmund Liang, Velwyn Yossy, Paul Kim, matte painters; Katerina Arroyo, Matt Lavoy, compositors; Matt Lavoy, Flame artist; Lance Pereira, editor.
Discipline:Visual Effects
Genre:Fantasy
Media Type:Commercial: Television
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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