It’s no secret that companies are asking employees to return to the office. In recent surveys, it’s been reported that nearly 90% of them have or soon will be implementing a return-to-office policy, with some companies factoring employees’ in-office attendance as part of their performance reviews.
Zulu Alpha Kilo addresses the return-to-office reality in this hilarious and timely new video, “Living from Work.” The satirical film is set in a fictitious agency where the staff are told that they’re expected to be in the office not two or three days, but an outrageous seven days a week. While the staff doesn’t initially take the news well, they are soon sold on the advantages of living from work™ as the agency president and CEO delivers “the pitch of her career.” With no more daily commutes, no more mortgages, staff are encouraged to raid the boardroom after meetings for leftover food, thereby reducing their grocery bills.
By living from work™, staffers receive wonderful workplace perks like spending Christmas morning together brainstorming on a pitch. After all, who doesn’t want to review pitch decks during the Holidays? The agency reduces its freelancer costs by exploiting the agency’s in-house talent. In the video, a mom does homework with her children, pressuring them to finish writing “20 TikTok scripts” and “15 banner ads” by end of day.
“Living From Work” debuted at last night’s annual Agency of the Year competition in Toronto. As part of the show, Canada’s top agencies are invited to create their own self-promo videos about whatever subject they want.
Zulu Alpha Kilo has often used these videos as a platform to push back against the industry’s sacred cows. Last year’s “Left-Handed Mango Chutney” video poked fun at the industry’s awards obsession. One of the most well-known examples was the viral sensation “Say No to Spec,” which started a movement against spec work in new business pitches and garnered millions of views on YouTube and Facebook. Other comedic videos have included “Awards Gone Wild,” highlighting what would happen if other professions resorted to the same tactic to win awards. “World’s Worst RFP,” satirized the RFP process, and “Billy’s Lemonade,” lampooned holding companies, while celebrating agency independence.
Like all previous videos, Zulu Alpha Kilo founder and creative chairman Zak Mroueh once again got behind the camera and both wrote and directed this year’s film through the agency’s in-house production arm, Zulubot.
