While winning the lottery may be a dream come true, this spot from McCann Buenos Aires for the Latin American employment agency ZonaJobs brings a surreal nightmarish twist to what such a financial windfall can mean. Upon winning the lotto, a man suddenly sees his friends and relatives as crows, horror movie-like scavengers who are after him for his money. The commercial ends showing him alone in his mansion with the theme line, “You’re a lucky person if you work in something you love.” The advertising concept supports ZonaJobs’ core “Emplea tu pasión” brand positioning.
The commercial was directed by Turbostorm and produced by Buenos Aires production company TurboTrueno,
