While winning the lottery may be a dream come true, this spot from McCann Buenos Aires for the Latin American employment agency ZonaJobs brings a surreal nightmarish twist to what such a financial windfall can mean. Upon winning the lotto, a man suddenly sees his friends and relatives as crows, horror movie-like scavengers who are after him for his money. The commercial ends showing him alone in his mansion with the theme line, “You’re a lucky person if you work in something you love.” The advertising concept supports ZonaJobs’ core “Emplea tu pasión” brand positioning.
The commercial was directed by Turbostorm and produced by Buenos Aires production company TurboTrueno,
Credits
Client ZonaJobs-Dridco Agency McCann Buenos Aires Santiago Puiggari, CEO, Chavo D’Emilio, general creative director; Ignacio Porto, associate creative director; Diego Livachoff, creative director; Sergio Rio Leon, copywriter; Gustavo Gitmanabitch, art director; Federico Salday, in-house chief producer. Production/Post Turbo Trueno. Turbostorm, director; Joha Trosman, executive producer; Itati Falabella, producer; Diego Robaldo, photography; Luciano Lasca, art director/production designer; Demian Dominguez, postproduction coordinator. Music Indigo Musica
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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