Harold Einstein of Station Film directed this spot which shows a man so obsessed with watching live sports on his mobile device that when he steps outside to pick up the delivered newspaper off his front lawn, he’s oblivious to the fact that a cougar has walked through the front door into his house. Agency is Goodby, Silverstein & Partners.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director/co-chairman; Ralph Watson, creative director; Grant Piper, art director; David Roth, copywriter; Tod Puckett, executive broadcast producer; Todd Porter, broadcast producer. Production Company: Station Film Harold Einstein, director; Stephen Orent, managing director; Eric Liney, exec producer. Visual Effects: Logan
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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