Derek Cianfrance of RadicalMedia directed two narrative films for the Foundation to Combat Antisemitism out of agency Wunderman Thompson.
Part of the #StandUpToJewishHate” campaign is this piece entitled “Son” in which a father confronts his teenage son for antisemitic online posts and creates a raw, teachable moment by driving the lad to a temple to witness real families attending services.
Client Foundation to Combat Antisemitism (FCAS) Agency Wunderman Thompson Tom Murphy, chief creative officer, North America; Susan Golkin, executive creative director; Mike Folino, Lu Romero, creative directors; Angela Barber, SVP, content production, North America; Tara Leinwohl, Deb Archambault, executive producers; Paul Greco, executive director of music & audio; Rodrigo Maroni, chief strategy director; Will Sandwich, chief data officer; Maddie Gupta, group strategy director. Agency Mindshare Greg Manago, president, North America, Content+; Grant Lipschultz, producer, Content+; Rebecca Borg, sr. director, Content+; Shadae Bradshaw, associate director, Content+. Agency GroupM/WPP Jeffrey O’Connor, group director, Midas Exchange; Chris Pope, director, programatic services, GroupM Nexus. Production Company RadicalMedia Derek Cianfrance, director; Jim Bouvet, SVP head of commercials, exec producer; Trevor Battaglia, head of production; Tyler Byrne, producer; Jody Lee Lipes, DP. Editorial Final Cut Jim Helton, editor; Alyce Muhammed, assistant editor; Wade Weliever, Jamie Nagler, producers; Sarah Roebuck, exec producer. VFX Framestore Sebastien Boulang, VFX shoot supervisor; Zimei Song, 2D lead; Avery Herzog, Gil Milstein, Nuke compositors; Keno Naidoo, Raul Ortego, Flame compositors; Daniel Peterson, designer; Heino Henning, exec producer; Meghana Penumarthi, VFX coordinator; Christina Chung, Mimi Milligan, VFX producers. Color Company 3 Tim Masick, colorist; Stephen Winterhalter, color assistant; Ryan Moncreif, color producer. Music JSM Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Andrew Manning, Norm Fleker, Sharon Cha, sr. producers; Nathan Kil, co-composer. Sound Heard City Phil Loeb, mixer/sound designer; Gloria Pitagorsky, managing director; Jackie James, head of production; Liana Rosenberg, exec producer; B Munoz, sr. producer; Dylan Setson, assistant producer; Virginia Wright, Zoltan Monori, Chenoa Tarin, Oddy Litlabo, assistant mixers.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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