The Hospital do Câncer de Barretos, a Brazilian treatment center for in children with cancer, has been renamed the “Hospital do Amor” (“Hospital of Love”) to promote love as the most effective resource in fighting the illness.
To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute 3D-animated film showing the devastating challenges a child faces in receiving a cancer diagnosis and beginning the intrusive and treatment process, as well as the impact on her family, friends and on hospital professionals.
Produced by Zombie Studio and Loud, the film took 10 months to produce. Paulo Garcia of Zombie directed this centerpiece spot for the campaign titled “The Fall.”
The song “Heart Full of Love” was composed specifically for the project by Felipe Vassão and Rafa Kabelo, from Loud Studio, and was performed by the North American singer Rebecca Peters.