Directed by Jim Jenkins of O Positive, commercials in a new campaign for HP from Wieden+Kennedy, Portland, Ore., center around an old-school business magnate who lectures us on how to get ahead. But soon, his long list of cliches and jargon-laced maxims fall apart as the modern workers of the world show us what success looks like today with the help of HP Hybrid tools.
This anthem spot is titled “Work Happy,” which is also the name of the overall HP campaign.
Client HP Agency Wieden+Kennedy Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, executive creative directors; Christen Brestrup, Bertie Scrase, creative directors; Alex Nassour, art director; Alex Maleski, copywriter; Orlee Tatarka, director of production; Mauricio Granado, sr. producer lead; Charleston Chambers, associate producer. Christina Kim, Mimi Munoz, Sabrina Reddy, creative operations; Lis Moran, design producer; David Chathas, Jason Scheuermann, designers. Production Company O Positive Jim Jenkins, director; Thaddeus McCants, director (of the "After School" spot in the campaign); Ralph Laucella, exec producer; Marc Grill, line producer; Trent Opaloch, DP; Jason Edmonds, production design/art direction; Greg McCollum, 1st AD. Editorial Arcade Geoff Hounsell, editor; Fernando Raigoza, assistant editor; Megan Dahlman, post producer; Crissy DeSimone, post exec producer. VFX KEVIN Tim Davies, executive creative director/partner; Steve Gibbons, 2D lead artist; Ben Smith, Dag Ivarsoy, Clarke Rives, Gavin Camp, Rob Winfield, Steve Cokonis, Susanne Scharping, 2D artists; Miguel Delcan, designer; Andrew Cowderoy, VFX producer; Sue Troyan, sr. exec producer/partner; Pete Smith, shoot supervisor. Color Company 3 NY Tom Poole, colorist; Alexandra Lubrano, sr. color producer. Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. ABKCO Music & Records, Inc,, publisher; ABKCO Music & Records, Inc., label. Track: “Fascinum” by Selvio Cipriani, artist/writer. Sound Design/Mix Field Day Sound Morgan Johnson, sound design; Noah Woodburn, mix; Leslie Carthy, exec producer.
Tommy’s, the U.K. pregnancy and baby charity, has unveiled a campaign to raise awareness of the charity’s groundbreaking research to tackle miscarriage and baby loss.
Created with Special London, this is the first work from a new brand strategy and creative platform developed for the charity. The TV and out-of-home campaign uses the shadows and reflections of children at play, set against everyday landscapes. In each execution one child, however, is projected alone, ultimately illustrating the lifelong impact of baby loss.
Inspired by conversations with bereaved adults across the U.K., the campaign is a stark reminder of the preciousness of life and the long-term effect of living with loss. The powerful visuals evoke the profound sense of absence and unrealized potential that people live with after losing a baby.
Half of all UK adults have experienced baby loss or know someone who has. These statistics underscore the widespread nature of baby loss in the U.K.
Directed by Jackie Bao via Biscuit Filmworks, this spot features the reflections of a child in water, with a parent calling out as the youngster plays in puddles.
Special’s chief creative officer David Day, said, “Like a lot of people, I didn’t realize how much pregnancy loss touches so many of us. In fact it’s so prevalent it’s become normalized and those affected are made to feel like it’s just one of those things that happens; which has led to expectant mothers and partners having to deal with such hurt alone. That’s why Tommy’s exists, to give a voice, support and through research change our perception to make pregnancy loss less of the norm.
“It’s a delicate subject and raising awareness needs an equally delicate touch,” continued Day.... Read More
