Directed by Craig Gillespie of MJZ for Wieden+Kennedy Portland, this HP spot titled “Navigate the Nonsense” showcases CEOs from around the world trying to grapple with ever-evolving workplace environments and how they can once and for all finalize their own office plans. But over the past few years, employers and employees alike have seen that’s easier said than done. With the ideas around the future of work continuously evolving from one moment to the next, management is often leaving employees scratching their heads in confusion with rapidly changing policies and mandates.
In the face of mixed messages and confusion, workers can “navigate the nonsense” via HP’s tools and technology. Whether workers are physically in-office, working remotely or on the go, they will always be equipped with everything from immersive conferencing tools, to AI-powered laptops that adapt to their changing needs, to the world’s most secure PC’s that keep workers safe no matter where they work. Because while employees can’t predict the future of work, they can access HP resources to help them thrive anywhere.
The film–with a light humor and tinge of irony consistent with HP’s ongoing “Work Happy” campaign–is running on TV/online and is broadcasting in North America, France, Germany, Japan, Spain, Italy, Switzerland, United Kingdom, and Australia throughout the first quarter of this year.
Credits
Client HP Agency Wieden+Kennedy Portland Azsa West, chief creative officer; Bertie Scrase, Christen Brestrup, creative directors; Alex Nassour, art director; Alex Maleski, copywriter; Orlee Tatarka, head of production; Mauricio Granado, executive producer; Mike Shields, associate producer; Sabrina Reddy, Sheyenne Denton, creative operations manager; Alicia Kuna, head of design studio + operations; David Chathas, design director; Kelly Cousins, design producer; Jason Scheuermann, Oskar Radon, designers; Henry Lambert, group strategy director; Lauren Ivory, strategy director. Production MJZ Craig Gillespie, director; Noah Goldsmith, exec producer; Stephen Johnson, line producer; Nicolas Karakatsanis, DP; Jamie Vickers, production designer/art direction; Christian Van Fleet, 1st AD. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, assistant editor; Samantha Axelrod, post producer; Gabrielle Page, post head of production; Remy Foxx, post exec producer; Marlo Baird, post managing director. VFX Method Studios Jesse Bradstreet, creative director/VFX supervisor; Wensen Ho, Flame lead; Andrew De La Cruz, Brian Conlon, Ian Holland, Ceclie T. Broas, Sean Wilson, Tamir Sapir, Kieran Walsh, Cody Edwardson, 2D artists; Ryan Massiah, designer; Christopher Sanchez, Brandon Kachel, digital matte painter; Pam Gonzales, rotopaint supervisor; Lauren Van Houten, tracking supervisor; Sarah Ford, sr. VFX producer; Dez Macleod-Veilleux, exec producer. Additional Finish JOINT Gavin Wright, finish artist; Zai Outlaw, finish producer. Color Company 3 Tom Poole, sr. colorist; Shannen Troup, color producer. Music Walker Track: “Shenanigan” Sound Design/Mix Barking Owl Kelly Bayett, executive creative director; KC Dossett, exec producer; Blaise Justice, associate producer; Gus Koven, sound designer; AJ Murillo, mixer; Beau Manning, assistant mixer. Additional Mix JOINT Candace Mortier, additional mix; Louise Woodward, producer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
