Directed by Craig Gillespie of MJZ for Wieden+Kennedy Portland, this HP spot titled “Navigate the Nonsense” showcases CEOs from around the world trying to grapple with ever-evolving workplace environments and how they can once and for all finalize their own office plans. But over the past few years, employers and employees alike have seen that’s easier said than done. With the ideas around the future of work continuously evolving from one moment to the next, management is often leaving employees scratching their heads in confusion with rapidly changing policies and mandates.
In the face of mixed messages and confusion, workers can “navigate the nonsense” via HP’s tools and technology. Whether workers are physically in-office, working remotely or on the go, they will always be equipped with everything from immersive conferencing tools, to AI-powered laptops that adapt to their changing needs, to the world’s most secure PC’s that keep workers safe no matter where they work. Because while employees can’t predict the future of work, they can access HP resources to help them thrive anywhere.
The film–with a light humor and tinge of irony consistent with HP’s ongoing “Work Happy” campaign–is running on TV/online and is broadcasting in North America, France, Germany, Japan, Spain, Italy, Switzerland, United Kingdom, and Australia throughout the first quarter of this year.
Credits
Client HP Agency Wieden+Kennedy Portland Azsa West, chief creative officer; Bertie Scrase, Christen Brestrup, creative directors; Alex Nassour, art director; Alex Maleski, copywriter; Orlee Tatarka, head of production; Mauricio Granado, executive producer; Mike Shields, associate producer; Sabrina Reddy, Sheyenne Denton, creative operations manager; Alicia Kuna, head of design studio + operations; David Chathas, design director; Kelly Cousins, design producer; Jason Scheuermann, Oskar Radon, designers; Henry Lambert, group strategy director; Lauren Ivory, strategy director. Production MJZ Craig Gillespie, director; Noah Goldsmith, exec producer; Stephen Johnson, line producer; Nicolas Karakatsanis, DP; Jamie Vickers, production designer/art direction; Christian Van Fleet, 1st AD. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, assistant editor; Samantha Axelrod, post producer; Gabrielle Page, post head of production; Remy Foxx, post exec producer; Marlo Baird, post managing director. VFX Method Studios Jesse Bradstreet, creative director/VFX supervisor; Wensen Ho, Flame lead; Andrew De La Cruz, Brian Conlon, Ian Holland, Ceclie T. Broas, Sean Wilson, Tamir Sapir, Kieran Walsh, Cody Edwardson, 2D artists; Ryan Massiah, designer; Christopher Sanchez, Brandon Kachel, digital matte painter; Pam Gonzales, rotopaint supervisor; Lauren Van Houten, tracking supervisor; Sarah Ford, sr. VFX producer; Dez Macleod-Veilleux, exec producer. Additional Finish JOINT Gavin Wright, finish artist; Zai Outlaw, finish producer. Color Company 3 Tom Poole, sr. colorist; Shannen Troup, color producer. Music Walker Track: “Shenanigan” Sound Design/Mix Barking Owl Kelly Bayett, executive creative director; KC Dossett, exec producer; Blaise Justice, associate producer; Gus Koven, sound designer; AJ Murillo, mixer; Beau Manning, assistant mixer. Additional Mix JOINT Candace Mortier, additional mix; Louise Woodward, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
