Delta just launched its newest brand campaign entitled “Close The Gap,” which spotlights shared childhood experiences through the eyes of children from communities around the world. Voiced by actress Viola Davis, viewers are reminded that “we’re more alike than we are different,” demonstrating how travel can bring us together.
Wieden+Kennedy New York created the :60 and :30 spots–directed by Miles Jay of Smuggler–which highlight the power of venturing out into the world to better understand it.
Client Delta Air Lines Agency Wieden+Kennedy New York Karl Liberman, executive creative director; Sean Mclaughlin, Jaclyn Crowley, creative directors; Ian Hart, Brad Phifer, copywriters; Jess Shriftman, Hope Jordan, art directors; Kimberly Edwards, producer; Nick Setounski, head of production. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling Smith, Brian Carmody, exec producers; Gustav Geldenhuys, line producer; Nicolas Karakatsanis, DP. Editorial Work Editorial Ben Jordan, editor; Christopher Delarenal, post producer; Trevor Myres, Theo Mercado, editorial assistants. VFX/Post Blacksmith Danny Morris, VFX lead Flame; Nico Cotta, Danny Morris, VFX supervisors; Yebin Ahn, Robert Bruce, Jake Slutsky, compositors; Tuna Unalan, lead CG; Vitaly Burov, Olivier Varteressian, CG artists; Rick Walia, FX artist; Tina Chen, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Wave Mary-Ann Decruz, producer. Sound Design 750MPH Sam Ashwell, Mark Hellaby, sound designers. Music Kai Engle, composer/exec producer.
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. “Lucie” retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, “Lucie” takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
“In a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucie’s story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,” said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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