This integrated campaign from Wieden+Kennedy in Portland, Ore., for Intuit TurboTax reminds people that they can come to TurboTax and not do their taxes.
Part of the “Come To TurboTax” campaign, this anthem :60 celebrates the vast and surprising (but guaranteed to be better than taxes) world that Not Taxes has to offer. Because life happens in the Not Taxes. Additional :30 films take us into Not Taxes experiences. In one, we experience the great outdoors, from the comfort and safety of the great indoors. In another, we witness the beauty of a really solid nap.
Fiona McGee directed the films via production company Arts & Sciences.
CreditsClient Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, chief creative officers; Patty Orlando, Kevin Jones, creative directors; Caitlin Alexander, Hernan Pettinaroli, Jason Turner, art directors; Brooke Barker, Juan Vassallo, Joe Albert, copywriters; Orlee Tatarka, head of production; Katie McCain, executive producer; Sydni Chustz, Kacey Klonsky, producers; Lauren Walker, Sebastian Obando, creative operations manager; David Trujillo, design director; Reshi Dev, Reena Chai, Seth Shelman, designers; Tara Neilsen, design producer; Vicki Liu, studio specialist; Brooke-Lynn Howard, group strategy director; Christian Clay, strategy director. Production Arts & Sciences Fiona McGee, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Christa Skotland, exec producer/director of production; Milena Milicevic, head of production; Patrick Harris, line producer; Ross Giardina, DP; Clement Price-Thomas, production design/art direction; Mark Robinson, 1st AD. Editorial Joint Eric Hill, JB Jacobs, editors; Charlie Harrington, CJ Duncan, cutting assistants; Kris Faris, Molly Preston, assistant editors; Jenny Greenfield, post producer; Izzie Raitt, associate producer; Catherine Liu, head of production; Kathleen Russell, post exec producer. VFX a52 Andres Barrios, creative director, shoot supervisor; Matt Sousa, VFX supervisor; John Valle, Richard Hirst, Michael Vaglienty, 2D artists; Nick Sullo, matte painter; Andy Wilkoff, head of CG; Adrian Grey, CG supervisor; Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph Chiechi, 3D artists; Benjamin Woodlock, creative director; Sky Bird, Liz Margiotta, designers; Richard “Trix” Taylor, sr. animator; Ashlee Biss. sr. VFX producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Alex Ramos, head of 3D production. Color Company 3 Tom Poole, colorist; Shannen Troup, sr. color producer. Music “Plantasia” by Mort Garson Sound Design/Audio Post Field Day Sound Noah Woodburn, Morgan Johnson, sound design & mix; Leslie Carthy, exec producer.
FOUR PAWS Teams With Catsnake, Animation Studio Bewilder To “Be Their Voice”
Global animal welfare organization FOUR PAWS has launched the “Be Their Voice” campaign. Partnering with specialist creative agency Catsnake and South African production and animation company Bewilder, the campaign sheds light on a cruel practice called live lamb cutting. The film aims to raise awareness and inspire international action, urging fashion brands and policymakers to ban this inhumane practice by 2030.
The stop-motion “Be Their Voice” film follows a PhD student, Jesse, as he tries to perfect his sheep translation software with the help of a young sheep called Sunny. The initially heartwarming story takes an unsettling turn as Sunny discovers what is soon to happen to her on the farm.
Catsnake felt that the best way to capture the true horror of live lamb cutting was to focus on storytelling that would engage the audience emotionally. Catsnake creative director Rowena Wyles said, “A lot of animal rights campaigns rely on sharing shocking visuals of cruelty, but we know that tends to stop a wider audience from engaging with the issue. Instead, we wanted to draw people in with humor and heart before delivering the shocking truth of the practice.”
Working collaboratively with Bewilder, the film was brought to life with a mixed-media approach; recreating the look and feel of stop-motion with the flexibility of 3D animation. The sets, props and lighting were all made in Bewilder’s in-house studio, and the 3D characters were placed in afterwards.
Ruan Vermeulen, creative director at Bewilder, explained the process: “We built a ‘realistic’ miniature farm setting with stylized and lovable CGI characters. Combining a vast range of skill sets, with a multitalented creative team, our goal was to create an animation... Read More