This integrated campaign from Wieden+Kennedy in Portland, Ore., for Intuit TurboTax reminds people that they can come to TurboTax and not do their taxes.
Part of the “Come To TurboTax” campaign, this anthem :60 celebrates the vast and surprising (but guaranteed to be better than taxes) world that Not Taxes has to offer. Because life happens in the Not Taxes. Additional :30 films take us into Not Taxes experiences. In one, we experience the great outdoors, from the comfort and safety of the great indoors. In another, we witness the beauty of a really solid nap.
Fiona McGee directed the films via production company Arts & Sciences.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, chief creative officers; Patty Orlando, Kevin Jones, creative directors; Caitlin Alexander, Hernan Pettinaroli, Jason Turner, art directors; Brooke Barker, Juan Vassallo, Joe Albert, copywriters; Orlee Tatarka, head of production; Katie McCain, executive producer; Sydni Chustz, Kacey Klonsky, producers; Lauren Walker, Sebastian Obando, creative operations manager; David Trujillo, design director; Reshi Dev, Reena Chai, Seth Shelman, designers; Tara Neilsen, design producer; Vicki Liu, studio specialist; Brooke-Lynn Howard, group strategy director; Christian Clay, strategy director. Production Arts & Sciences Fiona McGee, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Christa Skotland, exec producer/director of production; Milena Milicevic, head of production; Patrick Harris, line producer; Ross Giardina, DP; Clement Price-Thomas, production design/art direction; Mark Robinson, 1st AD. Editorial Joint Eric Hill, JB Jacobs, editors; Charlie Harrington, CJ Duncan, cutting assistants; Kris Faris, Molly Preston, assistant editors; Jenny Greenfield, post producer; Izzie Raitt, associate producer; Catherine Liu, head of production; Kathleen Russell, post exec producer. VFX a52 Andres Barrios, creative director, shoot supervisor; Matt Sousa, VFX supervisor; John Valle, Richard Hirst, Michael Vaglienty, 2D artists; Nick Sullo, matte painter; Andy Wilkoff, head of CG; Adrian Grey, CG supervisor; Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph Chiechi, 3D artists; Benjamin Woodlock, creative director; Sky Bird, Liz Margiotta, designers; Richard “Trix” Taylor, sr. animator; Ashlee Biss. sr. VFX producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Alex Ramos, head of 3D production. Color Company 3 Tom Poole, colorist; Shannen Troup, sr. color producer. Music “Plantasia” by Mort Garson Sound Design/Audio Post Field Day Sound Noah Woodburn, Morgan Johnson, sound design & mix; Leslie Carthy, exec producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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