This integrated campaign from Wieden+Kennedy in Portland, Ore., for Intuit TurboTax reminds people that they can come to TurboTax and not do their taxes.
Part of the “Come To TurboTax” campaign, this anthem :60 celebrates the vast and surprising (but guaranteed to be better than taxes) world that Not Taxes has to offer. Because life happens in the Not Taxes. Additional :30 films take us into Not Taxes experiences. In one, we experience the great outdoors, from the comfort and safety of the great indoors. In another, we witness the beauty of a really solid nap.
Fiona McGee directed the films via production company Arts & Sciences.
CreditsClient Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Ana Balarin, Hermeti Balarin, John “JP” Petty III, chief creative officers; Patty Orlando, Kevin Jones, creative directors; Caitlin Alexander, Hernan Pettinaroli, Jason Turner, art directors; Brooke Barker, Juan Vassallo, Joe Albert, copywriters; Orlee Tatarka, head of production; Katie McCain, executive producer; Sydni Chustz, Kacey Klonsky, producers; Lauren Walker, Sebastian Obando, creative operations manager; David Trujillo, design director; Reshi Dev, Reena Chai, Seth Shelman, designers; Tara Neilsen, design producer; Vicki Liu, studio specialist; Brooke-Lynn Howard, group strategy director; Christian Clay, strategy director. Production Arts & Sciences Fiona McGee, director; Mal Ward, managing director/partner; Marc Marrie, managing partner/exec producer; Christa Skotland, exec producer/director of production; Milena Milicevic, head of production; Patrick Harris, line producer; Ross Giardina, DP; Clement Price-Thomas, production design/art direction; Mark Robinson, 1st AD. Editorial Joint Eric Hill, JB Jacobs, editors; Charlie Harrington, CJ Duncan, cutting assistants; Kris Faris, Molly Preston, assistant editors; Jenny Greenfield, post producer; Izzie Raitt, associate producer; Catherine Liu, head of production; Kathleen Russell, post exec producer. VFX a52 Andres Barrios, creative director, shoot supervisor; Matt Sousa, VFX supervisor; John Valle, Richard Hirst, Michael Vaglienty, 2D artists; Nick Sullo, matte painter; Andy Wilkoff, head of CG; Adrian Grey, CG supervisor; Jose Limon, Ryan Taylor, Joey Bettinardi, Joseph Chiechi, 3D artists; Benjamin Woodlock, creative director; Sky Bird, Liz Margiotta, designers; Richard “Trix” Taylor, sr. animator; Ashlee Biss. sr. VFX producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director; Alex Ramos, head of 3D production. Color Company 3 Tom Poole, colorist; Shannen Troup, sr. color producer. Music “Plantasia” by Mort Garson Sound Design/Audio Post Field Day Sound Noah Woodburn, Morgan Johnson, sound design & mix; Leslie Carthy, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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