Wieden+Kennedy Amsterdam has launched a global campaign, “FIFARO,” which is an operatic ode to soccer and EA Sports’ FIFA 16 video game. The campaign kicks off with a two-minute Traktor-directed centerpiece commercial which stars soccer standouts Lionel Messi, Sergio Aguero and Alex Morgan, along with special appearances by Kobe Bryant and the legendary Pele.
The spot dramatizes the one-upmanship nature of football that drives players to make the game ever more beautiful, and literally sings an ode to the sport in the accompanying soundtrack–a specially rewritten, football-focused version of the famous Aria from the “Barber of Seville” opera.
From bone-crushing tackles to out-of-this world strikes, fascinating dribbling to awe-inspiring goal scoring, the "FIFARO" spot celebrates all of football’s beauty and encourages players to “Play Beautiful.”
David Smith, Wieden+Kennedy Amsterdam creative director, said, “For a game that provides as much beauty as football, it’s surprising more operas haven’t been written about it. So it seemed appropriate to add one to the world’s oeuvre.”
Versions of the film are running across TV and online channels, along with social activations. Football fans can also view the film on the EA Sports FIFA YouTube channel.
