Wieden+Kennedy Amsterdam has launched a global campaign, “FIFARO,” which is an operatic ode to soccer and EA Sports’ FIFA 16 video game. The campaign kicks off with a two-minute Traktor-directed centerpiece commercial which stars soccer standouts Lionel Messi, Sergio Aguero and Alex Morgan, along with special appearances by Kobe Bryant and the legendary Pele.
The spot dramatizes the one-upmanship nature of football that drives players to make the game ever more beautiful, and literally sings an ode to the sport in the accompanying soundtrack–a specially rewritten, football-focused version of the famous Aria from the “Barber of Seville” opera.
From bone-crushing tackles to out-of-this world strikes, fascinating dribbling to awe-inspiring goal scoring, the "FIFARO" spot celebrates all of football’s beauty and encourages players to “Play Beautiful.”
David Smith, Wieden+Kennedy Amsterdam creative director, said, “For a game that provides as much beauty as football, it’s surprising more operas haven’t been written about it. So it seemed appropriate to add one to the world’s oeuvre.”
Versions of the film are running across TV and online channels, along with social activations. Football fans can also view the film on the EA Sports FIFA YouTube channel.
CreditsClient EA Sports FIFA 16 Agency Wieden+Kennedy Amsterdam Mark Bernath, Eric Quennoy, executive creative directors; David Smith, Alvaro Sotomayor, Craig Williams, creative directors; Vasco Vicente, art director; Evgeny Primachenko, Andrew Dobbie, copywriters; Joe Togneri, head of broadcast production; Elissa Singstock, broadcast producer; Stijn Wikkerink, associate producer; Martin Weigel, head of planning; Michelle Arrazcaeta, planner; Matthew Ravenhall, interactive producer; Noa Redero, studio artist. Production Traktor Traktor, director/producer/exec producer; Larry Fong, Bill Pope, DPs. Editorial Final Cut London Edward Line, editor. Postproduction MPC London Alex Lovejoy, Flame; Jean Clement, Kai Van Beers, telecine; Anandi Peiris, producer. Music MassiveMusic Amsterdam “FIFARO” Audio Post Grand Central Recording Studios Raja Sehgal, sound designer/mixer.
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