Ulf Johansson of Smith and Jones Films directed this offbeat spot which introduces us to John, a puppet, who is facing the moment every puppet dreads–being told that he can’t eat Wheat Thins. The bringers of bad news are two doctors who try to explain to John that he needs to no longer think about Wheat Thins. Agency is BEING, New York.
Credits
Editorial: Rock Paper Scissors Carlos Arias, editor; Chris Mitchell, assistant editor; Eve Kornblum, exec producer; Helena Lee, producer. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: MPC (The Moving Picture Company) Mikael Petterson, VFX supervisor; Jonathan McKee, 2D compositor; Phil Whalley, VFX producer. Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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