Ulf Johansson of Smith and Jones Films directed this offbeat spot which introduces us to John, a puppet, who is facing the moment every puppet dreads–being told that he can’t eat Wheat Thins. The bringers of bad news are two doctors who try to explain to John that he needs to no longer think about Wheat Thins. Agency is BEING, New York.
Credits
Editorial: Rock Paper Scissors Carlos Arias, editor; Chris Mitchell, assistant editor; Eve Kornblum, exec producer; Helena Lee, producer. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: MPC (The Moving Picture Company) Mikael Petterson, VFX supervisor; Jonathan McKee, 2D compositor; Phil Whalley, VFX producer. Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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