Ulf Johansson of Smith and Jones Films directed this offbeat spot which introduces us to John, a puppet, who is facing the moment every puppet dreads–being told that he can’t eat Wheat Thins. The bringers of bad news are two doctors who try to explain to John that he needs to no longer think about Wheat Thins. Agency is BEING, New York.
Credits
Editorial: Rock Paper Scissors Carlos Arias, editor; Chris Mitchell, assistant editor; Eve Kornblum, exec producer; Helena Lee, producer. Postproduction: Company 3 New York Tim Masick, colorist. Visual Effects: MPC (The Moving Picture Company) Mikael Petterson, VFX supervisor; Jonathan McKee, 2D compositor; Phil Whalley, VFX producer. Audio: Sound Lounge Tom Jucarone, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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