In this GEICO spot promoting renter’s insurance, two gals talk about their search for a third roommate, having two prime prerequisites–someone who can help with the cooking, and who has a deep love for cats.
We then meet the woman who satisfies both requirements, Griswalda, who happens to be a full-fledged witch. From her kitchen cauldron emerges a dish which turns one of Griswalda’s roommates into a cat-like creature.
Wayne McClammy of Hungry Man directed “Witch,” part of GEICO’s new Halloweeen-centric campaign from The Martin Agency.
Credits
Client GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Neel Williams, SVP, creative director; Dave Gibson, creative director; Mauricio Mazzariol, associate creative director; Tasha Dean, SVP, head of integrated production; Heather Collier, executive producer; Liza Miller, sr. producer; Elise Canup, jr. producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, Mino Jarjoura, managing partners; Dan Duffy, Caleb Dewart, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor. Editorial Union Editorial Christjan Jordan, editor; James Bird, associate editor; Joe Ross, exec producer; Dani DuHadway, producer. VFX/Finishing The Mill LA Anastasia Von Rahl, exec producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
