In this GEICO spot promoting renter’s insurance, two gals talk about their search for a third roommate, having two prime prerequisites–someone who can help with the cooking, and who has a deep love for cats.
We then meet the woman who satisfies both requirements, Griswalda, who happens to be a full-fledged witch. From her kitchen cauldron emerges a dish which turns one of Griswalda’s roommates into a cat-like creature.
Wayne McClammy of Hungry Man directed “Witch,” part of GEICO’s new Halloweeen-centric campaign from The Martin Agency.
CreditsClient GEICO Agency The Martin Agency Karen Costello, chief creative officer; Jerry Hoak, executive creative director; Neel Williams, SVP, creative director; Dave Gibson, creative director; Mauricio Mazzariol, associate creative director; Tasha Dean, SVP, head of integrated production; Heather Collier, executive producer; Liza Miller, sr. producer; Elise Canup, jr. producer. Production Hungry Man Wayne McClammy, director; Kevin Byrne, Mino Jarjoura, managing partners; Dan Duffy, Caleb Dewart, exec producers; Marian Harkness, head of production; Rick Jarjoura, producer; Yuki Wakano, production supervisor. Editorial Union Editorial Christjan Jordan, editor; James Bird, associate editor; Joe Ross, exec producer; Dani DuHadway, producer. VFX/Finishing The Mill LA Anastasia Von Rahl, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More