This “Escape the Catalogue” spot for Wayfair tells the story of a young couple trapped in a dystopian catalogue world of minimalist bland furniture. Once they see their reality for what it is–like the apple the guy’s holding is fake and the baby being cradled by the woman is a toy doll–they are able to break free from the confines of the catalogue into the vibrant, eclectic world of Wayfair where they can fully express themselves in their home and create a new reality of their own.
The first installment of the “Go Your Own Wayfair” creative campaign, “Escape the Catalogue” was directed by Bjorn Ruhmann of SMUGGLER for agency BBH London.
“When Dorothy said ‘There’s no place like home’ she obviously wasn’t living through the Age of Greige,” said Helen Rhodes, executive creative director at BBH London. “In the first installment of ‘Go Your Own Wayfair’ we’re opening eyes to this homogeneity and emboldening the audience to make design choices which reflect who they are, with the help of Wayfair’s immense range of products.”
“Escape the Catalogue” launches the Go Your Own Wayfair platform, and marks BBH’s first engagement with Wayfair–following a competitive strategic and creative pitch in 2022.
“Escape the Catalogue” makes its debut on social media before appearing on TV starting in July, accompanied by a suite of stills showing the quality and variety of products in the Wayfair world. It marks the first instalment of an omnichannel brand campaign running in the U.K. that will ensure Wayfair is fixed in people’s minds as the number one destination for all things home. A second instalment is set to appear early in 2024.
CreditsClient Wayfair Agency BBH London Karen Martin, CEO; Helen Rhodes, executive creative director; Lucy Johnstone, art director; Grace Chambers, copywriter; Simon Gregory, chief strategy officer; Saskia Jones, group strategy director; Sammi Roberts, producer--TV commercials; Valentina Schwendinger, assistant producer. Production SMUGGLER Bjorn Ruhmann, director; Jason Scanlon, producer; Martin Ruhe, DP; Zuzia Mazurczak-Beska, production designer. Editorial Trim Paul Hardcastle, editor. Postproduction Electric Theatre Collective Sound Design Soundtree Music Henning Knoepfel, sound designer; Neil Athale, sr. producer. Music ETC Music by Ben Jones and Luke Fabia/BS Luke Fabia
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More