This short film follows a girl as she is walking to her first day at a new school. During her commute, we see glimpses of what life holds for her in the coming years–growing up, traveling the world, settling down and raising a family. All of this comes to an abrupt stop as the girl steps out in front of an oncoming Volvo XC60.
But the car’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends on: “Sometimes the moments that never happen, matter the most.”
The film was created by agency Forsman & Bodenfors and directed by Gustav Johansson via New Land.
Credits
Client Volvo Agency Forsman & Bodenfors, Stockholm Karl Risenfors, Andreas Malm, art directors; Gustav Johansson, copywriter; Martin Joelsson, graphic designer; Jim Elfving, producer. Production New Land Gustav Johansson, director; Chayse Irvin, DP; Therese Engberg, exec producer. Editorial Cut+Run Sam Ostrove, editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
