Jim Jenkins of O Positive directed this spot which shows a groom chasing and about to beat up his best man, until the latter explains that the writing will wash right off since it’s water soluble. The camera then reveals the “Just Married” written on the rear window of the groom’s beloved Jetta. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, creative director, Karl Haddad, sr. art director; Jed Cohen, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive producer; Dave Stephenson, sr. producer. Production Company: O Positive Films Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Paul Cameron, DP. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ed Koenig, exec producer Sound Design: 740 Sound Design Rommel Molina, Michael Dillenberger, sound designers; Scott Ganary, exec producer; Jeff Martin, associate producer. Audio: Lime Studios Mark Meyuhas, Joel Waters, mixers; Matt Miller, Patrick Navarre, assistant mixers; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Video Tags:O Positive
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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