Jim Jenkins of O Positive directed this spot which shows a groom chasing and about to beat up his best man, until the latter explains that the writing will wash right off since it’s water soluble. The camera then reveals the “Just Married” written on the rear window of the groom’s beloved Jetta. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, creative director, Karl Haddad, sr. art director; Jed Cohen, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive producer; Dave Stephenson, sr. producer. Production Company: O Positive Films Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Paul Cameron, DP. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ed Koenig, exec producer Sound Design: 740 Sound Design Rommel Molina, Michael Dillenberger, sound designers; Scott Ganary, exec producer; Jeff Martin, associate producer. Audio: Lime Studios Mark Meyuhas, Joel Waters, mixers; Matt Miller, Patrick Navarre, assistant mixers; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Video Tags:O Positive
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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