Jim Jenkins of O Positive directed this spot which shows a groom chasing and about to beat up his best man, until the latter explains that the writing will wash right off since it’s water soluble. The camera then reveals the “Just Married” written on the rear window of the groom’s beloved Jetta. Agency is Deutsch LA.
Credits
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, creative director, Karl Haddad, sr. art director; Jed Cohen, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive producer; Dave Stephenson, sr. producer. Production Company: O Positive Films Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Paul Cameron, DP. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ed Koenig, exec producer Sound Design: 740 Sound Design Rommel Molina, Michael Dillenberger, sound designers; Scott Ganary, exec producer; Jeff Martin, associate producer. Audio: Lime Studios Mark Meyuhas, Joel Waters, mixers; Matt Miller, Patrick Navarre, assistant mixers; Jessica Locke, exec producer.
Screenwork Type:Top Spot
Video Tags:O Positive
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
MySHOOT Profiles
Add A Comment