Jim Jenkins of O Positive directed this spot which shows a groom chasing and about to beat up his best man, until the latter explains that the writing will wash right off since it’s water soluble. The camera then reveals the “Just Married” written on the rear window of the groom’s beloved Jetta. Agency is Deutsch LA.
CreditsAgency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Brian Friedrich, creative director, Karl Haddad, sr. art director; Jed Cohen, sr. copywriter; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive producer; Dave Stephenson, sr. producer. Production Company: O Positive Films Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Paul Cameron, DP. Postproduction: MPC (The Moving Picture Company) Mark Gethin, colorist; Ed Koenig, exec producer Sound Design: 740 Sound Design Rommel Molina, Michael Dillenberger, sound designers; Scott Ganary, exec producer; Jeff Martin, associate producer. Audio: Lime Studios Mark Meyuhas, Joel Waters, mixers; Matt Miller, Patrick Navarre, assistant mixers; Jessica Locke, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More