Noam Murro of Biscuit Filmworks directed this spot which shows a young couple leaving the hospital and putting their new baby in a carseat nestled in the backseat of their VW Jetta. Just when they are pulling away from the hospital curb, a van cuts in front of the Jetta, barely missing a collision. Agency is Deutsch LA.
Agency: DeutschLA, Inc. Mark Hunter, chief creative officer; Michael Kadin, Matt Ian, group creative directors; Ryan McLaughlin, sr. art director; Jeb Quaid, Cam Miller, Ben Salsky, copywriters; Vic Palumbo, director of integrated production; Victoria Guenier, director of content production; Jim Haight, executive integrated producer. Production Company: Biscuit Filmworks Noam Murro, director; Shawn Lacy, exec producer; Colleen O๏ฟฝDonnell, head of production; Jay Veal, line producer. Editorial: Spot Welders Inc. Haines Hall, editor; Kai Yu, assistant editor; David Glean, exec producer; J. Patrick McElroy, producer. Music: Elias Arts Song: ๏ฟฝOoh, Child๏ฟฝ Sound Design: 740 Sound Design Rommel Molina, Nicholas Interlandi, sound designers; Scott Ganary, exec producer. Audio: Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant; Jessica Locke, producer.
World Cancer Day: Gustave Roussy, Publicis Conseil Celebrate, Reflect On Advances In Medicine and Science
For World Cancer Day (Feb. 4), Gustave Roussy, a treatment center in France ranked number one in Europe and number four in the world in the fight against cancer, is once again speaking out through film. โLucieโ retraces the life of a young woman, from her birth, her joys, her encounters and her trials, in particular the illnesses she faced or may have faced (if not vaccinated) during her life but which did not kill her thanks to advances in science and medicine, including the discovery of her rare cancer at the age of 36.
Conceived by Publicis Conseil and directed by Jaco Van Dormael via production company Hamlet, โLucieโ takes the gamble of using almost exclusively scientific images to tell this story (scanners, MRIs, microscopes, 3D). It highlights the beauty of these images beyond their raw meaning, the poetry that can emerge from them to pay tribute to all the researchers, doctors and specialists who over the centuries have transformed what were once serious illnesses into benign ones, saving many lives in the process. Like most of us, Lucie lives her life without even thinking about all the times when science and medicine have enabled her to go on living.
โIn a world where cancer affects one person in two and more and more young adults, we want to show that the disease is a stage in life from which the majority of sufferers are now recovering, thanks to scientific progress. Lucieโs story is the story of thousands of patients. This film makes Gustave Roussy, its doctors, researchers and professionals part of the history of major scientific advances,โ said Professor Fabrice Barlesi, CEO of Gustave Roussy.
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