Vodafone Ireland has collaborated with Grey London on a new multi-platform campaign for Secure Net, its new digital protection product. Secure Net uniquely works through Vodafone’s network, meaning it is available both inside the home on a fixed broadband connection for multiple devices, and outside on a connected device, helping ensure online time is spent safely.
The campaign creative showcases Secure Net’s security and content features that help mitigate cyber-threats, improve security, and encourage families to explore the internet with confidence. It conveys two elements in its messaging, the product’s functionality–its digital protection, parental controls and in-and-out-of-home capabilities–and the emotional element of how Secure Net offers parents peace of mind.
The TV spot–directed by James Rouse of Biscuit Filmworks–sees teenager Aidan navigating his way through the first day of school highlighting how daunting new experiences can be for teens. The commercial shows different scenarios of him searching and being protected by Secure Net from malicious or inappropriate content on his devices. In the final scene, he looks to his phone for reassurance on the bus to school, innocently typing, “How do I make a friend?” Malicious links pop up and straight away Secure Net kicks in with a warning, blocking access. It ends with Aidan making a true connection with a new classmate.
Credits
Client Vodafone Ireland Agency Grey London Javier Campopiano, worldwide chief creative officer; Laura Jordan Bambach, president & chief creative officer; David Wigglesworth, executive creative director; Pedro Rosa, Roberto Kilciauskas, group creative directors/creative directors; Murray Allan, creative director; Flora German, Shivani Patel, creatives; Raquel Chicourel, chief strategy officer; Nazneen Read, executive producer; Caroline Connor, Lucy Edwards, sr. producer; Alex Alcock-Fletcher, assistant producer. Production Company Biscuit Filmworks James Rouse, director; Rupert Reynolds-MacLean, managing director/exec producer; Polly du Plessis, head of production; Orla Bleahen, production manager; Mark Wolf, DP; Sarah Kingston, production designer; Ellie McNaughton, post producer. Postproduction Untold Studios Bill Smedley, editor; Julian Alary, colorist; Tom Moreland, VFX artist; Topel Zoetloewocz. executive post producer. Music Chris White, music artist; Joshua Gibbard, composer. Audio Post Factory UK Anthony Moore, lead sound engineer; James Utting, sound engineer; Beth Massey, post sound producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
