Michael Spiccia of Arts & Sciences directed this spot which introduces us to ski jumper Sarah Hendrickson, a 2014 Winter Olympics hopeful. The upcoming Winter Games will be the first in which women's ski jumping is a competitive sport. As we see her in flight on a jump, we hear a 1937 speech by iconic aviator Amelia Earhart explaining what motivates her to fly. Agency is BBDO New York.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Toygar Bazarkaya, Don Schneider, executive creative directors; Grant Smith, sr. creative director/copywriter; Danilo Boer, sr. creative director/art director; Brian Mitchell, group executive producer; Amy Wertheimer, Angelo Ferrugia, executive producers; Georgie Turner, associate producer. Production Arts & Sciences Michael Spiccia, director; Ross Emery, DP/producer; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, producer; Pat Harris, line producer. Editorial Work Post Rick Orrick, editor; Ellie McNaughtan, assistant editor; Corina Dennison, producer. Post The Mill, London Seamus O’Kane, colorist. VFX The Mill, New York Angus Kneale, VFX supervisor; Verity Grantham, exec producer; Rachel Trillo, sr. producer; Cory Brown, VFX lead. Sound Design Barking Owl Kelly Bayett, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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