Michael Spiccia of Arts & Sciences directed this spot which introduces us to ski jumper Sarah Hendrickson, a 2014 Winter Olympics hopeful. The upcoming Winter Games will be the first in which women's ski jumping is a competitive sport. As we see her in flight on a jump, we hear a 1937 speech by iconic aviator Amelia Earhart explaining what motivates her to fly. Agency is BBDO New York.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Toygar Bazarkaya, Don Schneider, executive creative directors; Grant Smith, sr. creative director/copywriter; Danilo Boer, sr. creative director/art director; Brian Mitchell, group executive producer; Amy Wertheimer, Angelo Ferrugia, executive producers; Georgie Turner, associate producer. Production Arts & Sciences Michael Spiccia, director; Ross Emery, DP/producer; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, producer; Pat Harris, line producer. Editorial Work Post Rick Orrick, editor; Ellie McNaughtan, assistant editor; Corina Dennison, producer. Post The Mill, London Seamus O’Kane, colorist. VFX The Mill, New York Angus Kneale, VFX supervisor; Verity Grantham, exec producer; Rachel Trillo, sr. producer; Cory Brown, VFX lead. Sound Design Barking Owl Kelly Bayett, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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