Michael Spiccia of Arts & Sciences directed this spot which introduces us to ski jumper Sarah Hendrickson, a 2014 Winter Olympics hopeful. The upcoming Winter Games will be the first in which women's ski jumping is a competitive sport. As we see her in flight on a jump, we hear a 1937 speech by iconic aviator Amelia Earhart explaining what motivates her to fly. Agency is BBDO New York.
Credits
Client Visa Agency BBDO New York David Lubars, chief creative officer, worldwide; Toygar Bazarkaya, Don Schneider, executive creative directors; Grant Smith, sr. creative director/copywriter; Danilo Boer, sr. creative director/art director; Brian Mitchell, group executive producer; Amy Wertheimer, Angelo Ferrugia, executive producers; Georgie Turner, associate producer. Production Arts & Sciences Michael Spiccia, director; Ross Emery, DP/producer; Mal Ward, Marc Marrie, exec producers; Ben Scandrett-Smith, producer; Pat Harris, line producer. Editorial Work Post Rick Orrick, editor; Ellie McNaughtan, assistant editor; Corina Dennison, producer. Post The Mill, London Seamus O’Kane, colorist. VFX The Mill, New York Angus Kneale, VFX supervisor; Verity Grantham, exec producer; Rachel Trillo, sr. producer; Cory Brown, VFX lead. Sound Design Barking Owl Kelly Bayett, exec producer. Audio Sound Lounge Tom Jucarone, mixer.
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
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