Doug Liman via Independent Media directed this spot for BBDO New York which features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave. Billed as being the easier way to pay online, Visa Checkout enables Andino to order and pay for pizza as he navigates his way through a major ocean wave.
The spot ends with Visa’s brand mantra, “Everywhere you want to be.”
CreditsClient Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Scott Rodgers, Tom Kraemer, Jens Waernes, sr. creative directors; Josh Gold, creative director/copywriter; Daniel Aykurt, creative director/art director; Hyatt Choate, executive producer; Tara Leinwohl, sr. producer; John Melillo, music producer. Production Independent Media Doug Liman, director; Igor Meglic, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Naia Hall West, line producer. Editorial Lost Planet Saar Klein, Epy Carrieri, editors; Francess Tom-Sahr, sr. producer. Music Ring the Alarm Audio Post Sound Lounge Tom Jucarone, mixer. VFX Black Hole
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More