Doug Liman via Independent Media directed this spot for BBDO New York which features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave. Billed as being the easier way to pay online, Visa Checkout enables Andino to order and pay for pizza as he navigates his way through a major ocean wave.
The spot ends with Visa’s brand mantra, “Everywhere you want to be.”
Client Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Scott Rodgers, Tom Kraemer, Jens Waernes, sr. creative directors; Josh Gold, creative director/copywriter; Daniel Aykurt, creative director/art director; Hyatt Choate, executive producer; Tara Leinwohl, sr. producer; John Melillo, music producer. Production Independent Media Doug Liman, director; Igor Meglic, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Naia Hall West, line producer. Editorial Lost Planet Saar Klein, Epy Carrieri, editors; Francess Tom-Sahr, sr. producer. Music Ring the Alarm Audio Post Sound Lounge Tom Jucarone, mixer. VFX Black Hole
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
