Doug Liman via Independent Media directed this spot for BBDO New York which features professional surfer Kolohe Andino demonstrating the ease and simplicity of using Visa Checkout while riding a tube wave. Billed as being the easier way to pay online, Visa Checkout enables Andino to order and pay for pizza as he navigates his way through a major ocean wave.
The spot ends with Visa’s brand mantra, “Everywhere you want to be.”
Client Visa Checkout Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Toygar Bazarkaya, executive creative director; Scott Rodgers, Tom Kraemer, Jens Waernes, sr. creative directors; Josh Gold, creative director/copywriter; Daniel Aykurt, creative director/art director; Hyatt Choate, executive producer; Tara Leinwohl, sr. producer; John Melillo, music producer. Production Independent Media Doug Liman, director; Igor Meglic, DP; Susanne Preissler, exec producer; Marc Siegel, head of production; Naia Hall West, line producer. Editorial Lost Planet Saar Klein, Epy Carrieri, editors; Francess Tom-Sahr, sr. producer. Music Ring the Alarm Audio Post Sound Lounge Tom Jucarone, mixer. VFX Black Hole
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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