The colorful, well-oiled, assembly-line precision by which a New York-style deli serves its customers is disrupted when one customer pays in cash rather than with a Visa Check Card. The message: “Don’t let money slow you down.”
Credits
Agency: TBWA/Chiat/Day, Inc Rob Schwartz, executive creative director; Doug James, creative director; Chuck Monn, associate creative director; Steve Zumwinkel, copywriter; Tom Gibson, art director; Mila Davis, senior producer; Rob Saxon, assistant producer. Production Company: House of Usher Kinka Usher, director; Stefan Czapsky, DP; Nancy Hacohen, executive producer; Steve Ross, producer. Shot at Hollywood Center Stages, Los Angeles. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Brickyard VFX Mandy Sorenson, VFX shoot supervisor/lead 2D artist; Robert Sethi, VFX shoot supervisor/co-lead 3D artist; Yafei Wu, co-lead 3D artist; Patrick Poulatian and Joe Morrison, 2D artists; Jay Lichtman, executive producer.
Music: Elias Arts Jimmy Haun and Nate Morgan, arrangers; Dave Gold, creative director. Audio: Play John Bolen, mixer.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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