The colorful, well-oiled, assembly-line precision by which a New York-style deli serves its customers is disrupted when one customer pays in cash rather than with a Visa Check Card. The message: “Don’t let money slow you down.”
Credits
Agency: TBWA/Chiat/Day, Inc Rob Schwartz, executive creative director; Doug James, creative director; Chuck Monn, associate creative director; Steve Zumwinkel, copywriter; Tom Gibson, art director; Mila Davis, senior producer; Rob Saxon, assistant producer. Production Company: House of Usher Kinka Usher, director; Stefan Czapsky, DP; Nancy Hacohen, executive producer; Steve Ross, producer. Shot at Hollywood Center Stages, Los Angeles. Editorial: Nomad Editorial Company Tom Muldoon, editor. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist; Missy Papageorge, producer. Visual Effects: Brickyard VFX Mandy Sorenson, VFX shoot supervisor/lead 2D artist; Robert Sethi, VFX shoot supervisor/co-lead 3D artist; Yafei Wu, co-lead 3D artist; Patrick Poulatian and Joe Morrison, 2D artists; Jay Lichtman, executive producer.
Music: Elias Arts Jimmy Haun and Nate Morgan, arrangers; Dave Gold, creative director. Audio: Play John Bolen, mixer.
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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