In this spot directed by Vince Squibb of Gorgeous for Leo Burnett London, we see two acquaintances get stuck in an elevator (or “lift”) within a high-rise office building. They quickly become friends – sharing everything from shoes and music to sad memories and life stories.
But when their rescuers offer them some food, with a promise that it won’t be long before the lift is fixed, it turns out that McDonald’s Chicken Selects are just too good to share. Their friendship ends just as quickly as it started.
Credits
Client McDonald’s Agency Leo Burnett London Matt Lee, Pete Heyes, creative directors; Harry Osborne, Sam Sword, art directors/copywriters; Adriana Ferran, planner; Javre Dow, producer. Production Gorgeous Vince Squibb, director; Ciska Faulker, producer; Laust Trier Mork, DP. Editorial The Quarry Paul Watts, Jonnie Scarlett, editors. Postproduction MPC Sound Design Wave Parv Thind, Tony Rapaccioli, sound designers
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
