In this spot directed by Vince Squibb of Gorgeous for Leo Burnett London, we see two acquaintances get stuck in an elevator (or “lift”) within a high-rise office building. They quickly become friends – sharing everything from shoes and music to sad memories and life stories.
But when their rescuers offer them some food, with a promise that it won’t be long before the lift is fixed, it turns out that McDonald’s Chicken Selects are just too good to share. Their friendship ends just as quickly as it started.
Credits
Client McDonald’s Agency Leo Burnett London Matt Lee, Pete Heyes, creative directors; Harry Osborne, Sam Sword, art directors/copywriters; Adriana Ferran, planner; Javre Dow, producer. Production Gorgeous Vince Squibb, director; Ciska Faulker, producer; Laust Trier Mork, DP. Editorial The Quarry Paul Watts, Jonnie Scarlett, editors. Postproduction MPC Sound Design Wave Parv Thind, Tony Rapaccioli, sound designers
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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