Publicis Groupe-owned Power of One (PG One), Singapore, and director Anand Gandhi of Memesys studios, teamed on this four-minute film for Procter & Gamble’s Vicks that honors the sacrifice and determination of doctors and healthcare workers who are leading the charge against COVID-19. Paying tribute to doctors in India on National Doctors’ Day 2021, the film tells the real-life extraordinary story of the late Dr Dnyaneshwar Bhosale. The tribute is part of Vicks’ third iteration of the #TouchOfCare campaign.

The film takes viewers on the inspiring journey of Dr Bhosale’s selfless acts of care, as he left no stone unturned to ensure many less fortunate children received life-saving medical attention during the pandemic. Gone too soon, Dr Bhosale left behind his wife, kids, and his dreams of building his own pediatric hospital. The film is a solemn reminder that like Dr Bhosale, hundreds of doctors lost their lives during the pandemic, leaving their families and dreams behind. 

Vicks has also pledged to support Mrs. Bhosale to help build a pediatric hospital in memory of her husband. Committed to making a meaningful difference and step up as a #ForceforGood, Vicks continues to support India’s fight against COVID-19 through P&G India’s Suraksha initiative. Under this initiative, P&G recently contributed towards 1 million vaccination doses for 500,000 citizens in partnership with state governments and local authorities.

Credits

Client Procter & Gamble/Vicks Agency Power of One (PG One), Singapore Ajay Thrivikraman, chief creative officer, Publicis Singapore; Mihir Dhairyawan, Satya Dalal, creative team; Shirlie Alexis Tay, producer. Production Memesys studios Anand Gandhi, director; Zain Memon, exec producer; Shreya Dudheria, producer; Kaushal Shah, DP. Editorial Nayan Bhadra (Yogesh) and Anand Gandhi (Memesys), editors

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