Matthijs van Heijningen of MJZ directed this Verizon spot for mcgarrybowen which chronicles the rollercoaster ride of an adventure experienced by Edward Norton (Fight Club, American History X, The Incredible Hulk) in two days, underscoring the 48-hour battery life of the Droid Maxx smartphone.
The piece opens in a morgue where Norton emerges from his body drawer and flashes back to what’s transpired over the past 48 hours–from finding a wallet to crashing a plane, to being held captive by a survivalist, to uncovering a small fortune to nearly gambling away his life in a Connect Four game.
Credits
Client Verizon Wireless Droid Agency mcgarrybowen NY Cheryl Van Ooyen, executive creative director/writer; Tiffany Smith, creative director/writer; Jamie Massam, associate creative director/art director; Alex Flint, writer; Dante Piacenza, director of Verizon broadcast production; Leelee Groome, executive producer; Stephanie Diaz-Matos, executive music producer. Production MJZ Matthijs Van Hejiningen, director; Scott Howard, exec producer; Mark Hall, producer; Chris Soos, Alwin Kuchler, DPs. Editorial Rock Paper Scissors Adam Pertofsky, Neil Meiklejohn, editors; Carol Lynn Weaver, exec producer; Juliet Batter, producer. VFX The Mill Chris Knight, creative director; Jo Arghiris, exec producer; Dan Roberts, sr. producer; Jillian Lynes, producer; Feliz Urquiza, Blake Guest, Matt Bohnert, Ashraf Ghoniem, 3D artists; Chris Knight, Margolit Steiner, Daniel Thuresson, Chris Payne, Jake Maymudes, Tara DeMarco, 2D artists; Andy Wheater, matte painting; Byron Slaybaugh, motion graphics.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
