As the world looks to emerge from the pandemic, UNESCO (The United Nations Educational, Scientific and Cultural Organization) disrupts the perception of normality in this film which urges us to seek a better world and not return entirely to the old normal.
UNESCO came into being in 1945 with the founding belief that the most serious crisis in our history could give birth to a better, more united humanity. This idea is more topical than ever after the global coronavirus crisis, which called into question our priorities, our ways of life and the very functioning of our society. At the same time, new hopes and forms of solidarity were born.
To advance progress and resist the temptation to simply forget and return to our former lives, DDB Paris created and produced this short film, The Next Normal, imploring us not to forget the lessons we’ve learned during times of adversity. The two-minute and 20-second film doesn’t need complex arguments to do that: just facts. Facts about the world before and during the epidemic. Put together, they lead us to an unsettling conclusion: our “normal” world wasn’t normal at all and we better use this moment to change it.
This is the objective of UNESCO. To encourage action and to mobilize people all over the world to question what should be normal and what the world of tomorrow could look like. Imagined by DDB Paris, “the next normal” campaign invites major media and opinion leaders to carry the message on a global scale. The film is airing on TV and digital media.
