This spot features members of USA Gymnastics Women’s National Team, part of the campaign carrying the tagline, “It’s What You Do in the Dark That Puts You in the Light.” We see the sacrifices these athletes make–and the elation they feel–when wholly dedicated to training for their sport.

We see the female gymnasts building full-body strength and training on the mat, traveling to competitions, and putting in hours of constant, grueling work for a chance at glory.

Martin de Thurah of Epoch Films directed this :90, titled “Rule Yourself|USA Women’s Gymnastics,” for agency Droga5, New York.

Credits

Client Under Armour Agency Droga5 New York David Droga, creative chairman/executive creative director; Ted Royer, chief creative officer; Tim Gordon, group creative director; Alexander Nowak, Felix Richter, creative directors; Toby Treyer-Evans, Laurie Howell, copywriters/art directors; Cynthia Ratasbouth, design director; Sally-Ann Dale, chief creation officer; Ben Davies, head of broadcast production; Adam Perloff, executive producer; Niklas Lindstrom, head of interactive production; Cliff Lewis, head of art production; Julia Menassa, sr. art producer; Jennifer Lally designer. Production Epoch Films Martin de Thurah, director; Kasper Tuxen, DP; Melissa Culligan, exec producer; Michaela Johnson, producer. Editorial Stitch/Cartel Leo Scott, editor. Postproduction Blacksmith Sound Design String and Tins/Q Department Mixer/Sound Editing Chris Afzal

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