Fear of failure. Judgment. Doomscrolling. Procrastination. Our inner critics. Too much of the world distracts us, makes us doubt ourselves and makes us think we’ll be laughed at if we try. But nothing silences a saboteur like the simple act of doing.
Pinterest’s latest brand campaign exposes the inner saboteurs that hold us back and highlights how Pinterest is the antidote to doubt. “Don’t Don’t Yourself” is the mantra at the heart of this new campaign, affirming the belief that the act of doing can help silence those feelings of fear and self-censorship that can sometimes hold us back.
Developed in partnership with U.K. agency/creative studio Uncommon, the campaign includes five films directed by Kim Gehrig of production house Somesuch, including this piece tackling “Doomscrolling” in which we view internet-induced anxiety in the form of a newscast that reflects the negativity that can put us in a doom and gloom mood. But a woman pushes back by exploring self-care soaks–aka herbal baths–on Pinterest, declaring “can we just relax?”
Lucy Jameson, co-founder of Uncommon, said, “At Uncommon, we want brands to play their part in the biggest conversations in our society. One of those ‘big conversations’ is about the toxicity of much of the internet and what to do about it. Pinterest can help, by providing an antidote to so many of the ills of social media. It’s commonly known as the positive side of the internet. Because, instead of being all about image and comparison; it’s about ideas and creativity. It’s a community and an algorithm built around doing, not judging. Our first campaign is the opening chapter in a story which shows just how different Pinterest is from other platforms.”
The five films are set to run across TV, cinema and streaming in the U.S., U.K. and Germany. This is Uncommon’s first campaign for Pinterest.
CreditsClient Pinterest Agency/Creative Studio Uncommon Production Company Somesuch Kim Gehrig, director; Lucy Gossage, producer; Chris Watling, exec producer; Kasper Tuxen, DP; KK Barrett, production designer; April Napier, costume designer; Jody Sonnenberg, casting. Production Services Company The Lift Editorial Trim Fouad Gaber, editor. Postproduction Time Based Arts Simone Grattarola, colorist; Stephen Grasso, VFX; Sian Jenkins, post producer. Music/Sound Soundtree Music, music & audio post; Benjamin Jones, composer. Media Agency MediaHub
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More