Lance Acord of Park Pictures directed this 90-second anthem spot which is a celebration of hard working Americans and the incredible things they accomplish every day. The ad highlights that taxes are simply the story of your year. A story no one knows better than you do. And with TurboTax, people don’t need any tax knowledge or expertise to do their own taxes and get them done right. That’s because TurboTax asks simple questions about life like “did you have a baby?” or “did you buy a house?” and guides you through the return process step-by-step.
Credits
Client TurboTax Agency Wieden+Kennedy, Portland, Ore. Dan Kroeger, creative director/copywriter; MikeGiepert, creative director; Brooke Barker, copywriter; Johan Arlig, sr. art director; Erika Madison, sr. producer; Joe Staples, Susan Hoffman, executive creative directors; Ben Grylewicz, head of production; Amber Higgins, Cat Wilson, strategic planning; Liza Robbins, project management. Production Park Pictures Lance Acord, director/DP; Mary Ann Marino, exec producer; Michaela Johson, line producer; Jason Hamilton, production designer. Editorial Spot Welders Haines Hall, editor; Carolina Wallace, post producer; Oli Hecks assistant editor (and editor of :15 versions). VFX a52 Megan Meloth, exec producer; Kim Christensen, VFX producer; Brendan Crockett, lead Flame artist; Tiffany Germann, roto. Titles/Graphics Brand New School Music Shawn James Seymour, composer. Sound Design Spot Welders Haines Hall, Oli Hecks, sound designers. Audio Eleven Jeff Payne, mixer; Suzanne Hollingshead, producer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
Read MoreMySHOOT Profiles
Add A Comment