With the wildfires raging on in Canada, and life-threatening floods and hurricanes impacting people’s lives like never before, the constant barrage of bad news seemingly knows no end. Vox recently reported that only 6% of news articles convey positive uplifting news while the other 94% spread headlines denoting fear and sadness, encouraging “doomscrolling.” Travelers Insurance’s new campaign “Who Cares”–from TBWAChiatDay New York–is the counterpoint to doomscrolling and negative headlines, using real data to highlight the number of Americans who are helping others each year, especially during these trying times.
A prime component of the campaign is this "Brand Manifesto" film directed by Henry-Alex Rubin of SMUGGLER, which shows us the power of people caring and coming together to help those in need.
CreditsClient Travelers Insurance Agency TBWAChiatDay New York Amy Ferguson, chief creative officer; Walt Connelly, global executive creative director; Kiersten Utegg, associate creative director/copywriter; Shanon Wille, associate creative director/art director; John Doris, head of production; Chris Klein, executive producer; Matt DePaola, associate producer. Design Studio DxD--Design By Disruption Bruno Regalo, global chief design officer; Gabriel Menezes, sr. designer. Production Company SMUGGLER Henry-Alex Rubin, director; Drew Santarsiero, exec producer; Cat Restrepo, producer; Giovanna Giangregorio, Ashley Roberts, Nick Stergiou, production supervisors; Darby Pearson, Brodie Johnson, Rebecca Witzel, commercial coordinators; David Devlin, DP; Anthony Dimino, assistant director; Justin Allen, production design; Young-ah Kim, costume design. Editorial Cartel Kyle Valenta, editor; Nick Bruce, assistant editor; Lauren Bleiwiss, managing director; Evyn Bruce, exec producer; Linden Carty, producer. VFX JANE Rich Rama, exec producer; Ben Sposato, head of production; Daniel Piwowarczyk, VFX supervisor; David Parker, West Sarokin, Shauna Prescott, lead Flame artists; Joe Vitale, Flame artist. Color Grade Company 3 Sofie Friis Borup, colorist; Shannen Trop, color producer. Music Walker Sara Matarazzo, managing director; Stephanie Pigott, sr. exec producer; Dottie Scharr, Neha Ewell, sr. producers; Samantha Zirin, associate producer. Sound Design/Audio Post Duotone Audio Post Andy Green, sound designer/mixer; Greg Tiefenbrun, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More