A man on his morning walk passes by a lawn sale with a table containing various sundry items. He trips and stumbles, knocking into the table, sending its contents along with him down a steep hill to gather even more items and people in what is a building “snowball” of humanity and inanimate objects.
Becoming part of this ball are pedestrians, a line of motorcycles, a minivan, an entire wedding party, even a bicyclist who tries to peddle away but to now avail. Finally this humongous ball hits a building and disperses, with the people able to walk away relatively unscathed and most of the objects looking pretty much intact. A voiceover relates, “When your insurance is in-synch, you can roll with anything.”
Credits
Agency: Fallon Minneapolis Kerry Feuerman, creative director; Todd Riddle, group creative director James Zucco, art director; James Bray, copywriter; Vic Palumbo, director of broadcast/executive producer; Kate Talbott, executive producer; Jim Haight, assistant producer. Production Company: MJZ Dante Ariola, director; Jeff Scruton, executive producer; Natalie Hill, producer; Toby Irwin, DP. Editorial: Whitehouse Post Productions, Santa Monica Russell Icke, editor; Joanna Manning, James Turner, assistant editors; Sue Dawson, executive producer; Joni Wright, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Weta Digital Dan Lemon, visual effects supervisor; Eileen Moran, effects producer; Marvin Young, digital producer; Kevin Sherwood, on-set digital producer; Chris White, digital effects supervisor; Paul Story, animation supervisor; Michael Pangrazio, art director; Matt Mueller, on-set surveyer/photographer; Michael Sarkis, on-set surveyor;
Screenwork Type:Top Spot
Cutwater, Directing Duo Remus & Kiki Brew Up An Animated, Eco-Friendly Spot For San Francisco Bay Coffee
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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