A man on his morning walk passes by a lawn sale with a table containing various sundry items. He trips and stumbles, knocking into the table, sending its contents along with him down a steep hill to gather even more items and people in what is a building “snowball” of humanity and inanimate objects.
Becoming part of this ball are pedestrians, a line of motorcycles, a minivan, an entire wedding party, even a bicyclist who tries to peddle away but to now avail. Finally this humongous ball hits a building and disperses, with the people able to walk away relatively unscathed and most of the objects looking pretty much intact. A voiceover relates, “When your insurance is in-synch, you can roll with anything.”
Credits
Agency: Fallon Minneapolis Kerry Feuerman, creative director; Todd Riddle, group creative director James Zucco, art director; James Bray, copywriter; Vic Palumbo, director of broadcast/executive producer; Kate Talbott, executive producer; Jim Haight, assistant producer. Production Company: MJZ Dante Ariola, director; Jeff Scruton, executive producer; Natalie Hill, producer; Toby Irwin, DP. Editorial: Whitehouse Post Productions, Santa Monica Russell Icke, editor; Joanna Manning, James Turner, assistant editors; Sue Dawson, executive producer; Joni Wright, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: Weta Digital Dan Lemon, visual effects supervisor; Eileen Moran, effects producer; Marvin Young, digital producer; Kevin Sherwood, on-set digital producer; Chris White, digital effects supervisor; Paul Story, animation supervisor; Michael Pangrazio, art director; Matt Mueller, on-set surveyer/photographer; Michael Sarkis, on-set surveyor;
Screenwork Type:Top Spot
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