Project hardware store HORNBACH released its spring campaign from agency Heimat Berlin–the centerpiece of which is this film directed by Swedish collective Traktor via Stink Berlin.
Titled “Unleashed,” this madcap two-minute-plus commercial shows what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store–even if it must steal your car to get there. Not surprisingly, chaos ensues, including illegal car races and vomiting bushes.
With the slogan “Come to HORNBACH. Before your garden does,” the campaign will be visible on all channels, from OOH to social media. It’s launching with a handful of six-second long complementary trailers referring to the film in its full length on digital channels. The long version of 2:14 minutes will be shown on regular TV, along with the 30- and 45-second adverts. Airing, for example, during the night of the Oscars, at half-time of international sports matches, and naturally at the cinema.
Credits
Client HORNBACH Agency Heimat Berlin Guido Heffels, Marlon Fischer, creative directors, copywriters; Traktor, copywriter; Kerstin Heffels, producer. Production Stink Berlin Traktor, director, producer; Moritz Merkel, exec producer; Anthony Dod Mantle, DP; Florian Hülbig, production coordinator. Postproduction/VFX Katalyst Steffen Röthinger, VFX supervisor; Philipp Fehling, lead Flame artist; Chris Bleier, Mike Robinson, Thomas Hansen, Christian Schrills, Sam Hencher, artists. Editorial Final Cut, London Rick Russell, editor; James Stubbs, editor assistant; Nikki Porter, producer. Color Grade Company 3 Jean-Clement Soret, colorist; Ellora Soret, producer. Production Services Company Labhouse Flora Fernandez Marengo, exec producer; Nati Mussolana, producer; Pat Rzeznik, production manager; Matias Boldt, 1st AD; Sebastian Serra, production designer; Andy Lehmann, prop master; Gaby Ferreyra Montes, set decorator; Marisa Wehit, makeup/hair; Abril Bellati, costume designer. Puppeteers Gustavo Garabito, Patricio Crom, Paula Vidal.. Music Finger Music and Sound Design Sound Design Dan Corbin, Mike Austin, composers; Clare McGrath, producer. Sound Machine Sound Alex Bingham, sr. sound designer; Nigel Mannington, sound designer; Amber Clayton, producer. Additional Sound Design & Final Mix The Loft David Arnold, final mix; Cerstin Cassidy, producer.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
