Project hardware store HORNBACH released its spring campaign from agency Heimat Berlin–the centerpiece of which is this film directed by Swedish collective Traktor via Stink Berlin.
Titled “Unleashed,” this madcap two-minute-plus commercial shows what can happen if you don’t look after your garden in spring: It will simply find its own way to the nearest HORNBACH store–even if it must steal your car to get there. Not surprisingly, chaos ensues, including illegal car races and vomiting bushes.
With the slogan “Come to HORNBACH. Before your garden does,” the campaign will be visible on all channels, from OOH to social media. It’s launching with a handful of six-second long complementary trailers referring to the film in its full length on digital channels. The long version of 2:14 minutes will be shown on regular TV, along with the 30- and 45-second adverts. Airing, for example, during the night of the Oscars, at half-time of international sports matches, and naturally at the cinema.
Credits
Client HORNBACH Agency Heimat Berlin Guido Heffels, Marlon Fischer, creative directors, copywriters; Traktor, copywriter; Kerstin Heffels, producer. Production Stink Berlin Traktor, director, producer; Moritz Merkel, exec producer; Anthony Dod Mantle, DP; Florian Hülbig, production coordinator. Postproduction/VFX Katalyst Steffen Röthinger, VFX supervisor; Philipp Fehling, lead Flame artist; Chris Bleier, Mike Robinson, Thomas Hansen, Christian Schrills, Sam Hencher, artists. Editorial Final Cut, London Rick Russell, editor; James Stubbs, editor assistant; Nikki Porter, producer. Color Grade Company 3 Jean-Clement Soret, colorist; Ellora Soret, producer. Production Services Company Labhouse Flora Fernandez Marengo, exec producer; Nati Mussolana, producer; Pat Rzeznik, production manager; Matias Boldt, 1st AD; Sebastian Serra, production designer; Andy Lehmann, prop master; Gaby Ferreyra Montes, set decorator; Marisa Wehit, makeup/hair; Abril Bellati, costume designer. Puppeteers Gustavo Garabito, Patricio Crom, Paula Vidal.. Music Finger Music and Sound Design Sound Design Dan Corbin, Mike Austin, composers; Clare McGrath, producer. Sound Machine Sound Alex Bingham, sr. sound designer; Nigel Mannington, sound designer; Amber Clayton, producer. Additional Sound Design & Final Mix The Loft David Arnold, final mix; Cerstin Cassidy, producer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
