Continuing in the vein of the “So Stylish You Can Wear It” campaign, the Argos home and furniture collection shows off its autumn/winter fare in a fashion show shot in the English countryside. We see an unassuming couple stumble across an array of striking models and woodland creatures who strut along an ethereal forest catwalk, clad in a curated range of Argos’ stylish homeware and furniture.
Smoke and light filter through the trees as curtains are used as cloaks, bedside tables as hats and armchairs swing through the air occupied by beautiful flower adorned models in the guise of woodland nymphs. There’s even a woman on a horse adorned with a chandelier.
Traktor directed the spot via Stink Films for ad agency The&Partnership London.
Credits
Client Argos Agency The&Partnership London Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Charles Crisp, head of integrated production; Anthony Borkett, sr. integrated producer; Ellen Green, creative production coordinator. Production Stink Films Traktor, director; Mikey Levelle, producer; Jamie D. Ramsay, DP; Ben Ansell, production designer; Natricia Bernard, choreographer; Dorrita Nissen, makeup; Verity Hawkes, costume designer; Sean Harland, props/product maker; Bob Schofield, wire stunt coordinator; Jim Dowdall, stunt coordinator. Editorial Final Cut, London Ed Cheesman, offline editor. VFX/Post MPC Kamen Markov, Tom Harding, VFX lead/Flame; Jean-Clement Soret, Mattheiu Toullet, colorists; Philip Whalley, producer; Sabrina Church, jr. producer; Rod Norman, Nuke. Audio Production GCRS Munzie Thind, sound engineer. Music “Fashion is my Kryptonite” (Be Norway version); Disney/Universal Music Publishing UK Ben Charles, composer/arranger; Be Norway, artist/performer; Dave Goulding, publisher/record company liaison
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
