Continuing in the vein of the “So Stylish You Can Wear It” campaign, the Argos home and furniture collection shows off its autumn/winter fare in a fashion show shot in the English countryside. We see an unassuming couple stumble across an array of striking models and woodland creatures who strut along an ethereal forest catwalk, clad in a curated range of Argos’ stylish homeware and furniture.
Smoke and light filter through the trees as curtains are used as cloaks, bedside tables as hats and armchairs swing through the air occupied by beautiful flower adorned models in the guise of woodland nymphs. There’s even a woman on a horse adorned with a chandelier.
Traktor directed the spot via Stink Films for ad agency The&Partnership London.
Credits
Client Argos Agency The&Partnership London Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Charles Crisp, head of integrated production; Anthony Borkett, sr. integrated producer; Ellen Green, creative production coordinator. Production Stink Films Traktor, director; Mikey Levelle, producer; Jamie D. Ramsay, DP; Ben Ansell, production designer; Natricia Bernard, choreographer; Dorrita Nissen, makeup; Verity Hawkes, costume designer; Sean Harland, props/product maker; Bob Schofield, wire stunt coordinator; Jim Dowdall, stunt coordinator. Editorial Final Cut, London Ed Cheesman, offline editor. VFX/Post MPC Kamen Markov, Tom Harding, VFX lead/Flame; Jean-Clement Soret, Mattheiu Toullet, colorists; Philip Whalley, producer; Sabrina Church, jr. producer; Rod Norman, Nuke. Audio Production GCRS Munzie Thind, sound engineer. Music “Fashion is my Kryptonite” (Be Norway version); Disney/Universal Music Publishing UK Ben Charles, composer/arranger; Be Norway, artist/performer; Dave Goulding, publisher/record company liaison
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
