Continuing in the vein of the “So Stylish You Can Wear It” campaign, the Argos home and furniture collection shows off its autumn/winter fare in a fashion show shot in the English countryside. We see an unassuming couple stumble across an array of striking models and woodland creatures who strut along an ethereal forest catwalk, clad in a curated range of Argos’ stylish homeware and furniture.
Smoke and light filter through the trees as curtains are used as cloaks, bedside tables as hats and armchairs swing through the air occupied by beautiful flower adorned models in the guise of woodland nymphs. There’s even a woman on a horse adorned with a chandelier.
Traktor directed the spot via Stink Films for ad agency The&Partnership London.
Credits
Client Argos Agency The&Partnership London Yan Elliott, Micky Tudor, executive creative directors; Danny Hunt, creative director; Alice Burton, Carl Storey, creatives; Charles Crisp, head of integrated production; Anthony Borkett, sr. integrated producer; Ellen Green, creative production coordinator. Production Stink Films Traktor, director; Mikey Levelle, producer; Jamie D. Ramsay, DP; Ben Ansell, production designer; Natricia Bernard, choreographer; Dorrita Nissen, makeup; Verity Hawkes, costume designer; Sean Harland, props/product maker; Bob Schofield, wire stunt coordinator; Jim Dowdall, stunt coordinator. Editorial Final Cut, London Ed Cheesman, offline editor. VFX/Post MPC Kamen Markov, Tom Harding, VFX lead/Flame; Jean-Clement Soret, Mattheiu Toullet, colorists; Philip Whalley, producer; Sabrina Church, jr. producer; Rod Norman, Nuke. Audio Production GCRS Munzie Thind, sound engineer. Music “Fashion is my Kryptonite” (Be Norway version); Disney/Universal Music Publishing UK Ben Charles, composer/arranger; Be Norway, artist/performer; Dave Goulding, publisher/record company liaison
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
