A large-scale TV and web campaign for Toys “R” Us created by agency The Escape Pod, and produced by Wondros with director Ray Dillman, turns an everyday field trip to the forest into the best trip ever for busloads of underprivileged kids. What started as a promise to “Meet the Trees” became a dream come true for over 200 unsuspecting kids when they were instead driven to a Toys “R” Us store.
Agency: The Escape Pod Norm Billow, managing director; Vinny Warren, executive creative director; Kent Kwiatt, executive producer; Matt Wilcox, copywriter; Mary Ann Holecek, associate producer.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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