A man takes offense when a delivery boy throws a newspaper towards his driveway, hitting his parked Toyota Corolla. Rushing out of the shower, the towel-clad man removes his towel to wipe the spot where the paper struck his beloved car, exposing himself to the entire neighborhood.
Credits
Agency: Saatchi & Saatchi Harvey Marco, executive creative director; Conan Wang, art director; Nappy Tandy, Greg Farley, copywriters; Jennifer Pearse, senior producer. Production Company: harvest Michael Downing, director; Bonnie Goldfarb, Scott Howard, executive producers; Francie Moore, producer; Eric Treml, DP. Editorial: Spot Welders Inc. Haines Hall, editor; Ted Felter, assistant editor; David Glean, executive producer; Konda Mason, producer. Postproduction: Method Kiki Chansamone, online editor; Siggy Ferstl, colorist. Sound Design: Amber (Heavenly) Music Chris Smith, sound designer; Michelle Curren, executive producer.
Audio: Lime Studios Loren Silber, audio engineer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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