In this kickoff to Duracell Optimum batteries’ “Two Characters” campaign, we meet a man with a metal detector looking to find hidden treasure on a beach, and another guy with a power screwdriver trying to fortify a cabin door against a hard charging bear. The former wants extra life in his batteries for optimal beachcombing while the latter needs power in a hurry to ward off a grizzly fate.
Thankfully Duracell Optimum delivers both extra life and power, whatever the situation requires.
Tom Kuntz of MJZ directed this humorous package of spots, including “Beach x Bear,” for Wieden+Kennedy New York.
Credits
Client Duracell North America/Duracell Optimum Agency W+K New York Karl Lieberman, executive creative director; Laddie Peterson, creative director; Howard Finkelstein, copywriter; Grant Mason, art director; Nick Setounski, director of integrated production; Kristen Johnson, producer; Dan Hill, director of strategy; Rachel Yoes, strategist; John Petty, director of social strategy; Elizabeth Stefan, social strategist. Production MJZ Tom Kuntz, director; Matthew Libatique, DP; Brock Houghton, production designer; Emily Skinner, producer; David Zander, president; Ericks Krumins, sr. exec producer. Editorial Whitehouse Editorial Russell Icke, editor; Melanie Klein, post producer; Devon Bradbury, editorial assistant. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX The Mill Jade Kim, Caio Sorrentino, VFX lead Flame; Joseph Yoon, Andrew Emmerson, Heather Kennedy-Eck, Antoine Douadi, Drew Maloney, VFX Flame artists; Luis Martin, producer. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, producer. Sound Design Trinitite Brian Emrich, sound designer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
