In this kickoff to Duracell Optimum batteries’ “Two Characters” campaign, we meet a man with a metal detector looking to find hidden treasure on a beach, and another guy with a power screwdriver trying to fortify a cabin door against a hard charging bear. The former wants extra life in his batteries for optimal beachcombing while the latter needs power in a hurry to ward off a grizzly fate.
Thankfully Duracell Optimum delivers both extra life and power, whatever the situation requires.
Tom Kuntz of MJZ directed this humorous package of spots, including “Beach x Bear,” for Wieden+Kennedy New York.
Credits
Client Duracell North America/Duracell Optimum Agency W+K New York Karl Lieberman, executive creative director; Laddie Peterson, creative director; Howard Finkelstein, copywriter; Grant Mason, art director; Nick Setounski, director of integrated production; Kristen Johnson, producer; Dan Hill, director of strategy; Rachel Yoes, strategist; John Petty, director of social strategy; Elizabeth Stefan, social strategist. Production MJZ Tom Kuntz, director; Matthew Libatique, DP; Brock Houghton, production designer; Emily Skinner, producer; David Zander, president; Ericks Krumins, sr. exec producer. Editorial Whitehouse Editorial Russell Icke, editor; Melanie Klein, post producer; Devon Bradbury, editorial assistant. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX The Mill Jade Kim, Caio Sorrentino, VFX lead Flame; Joseph Yoon, Andrew Emmerson, Heather Kennedy-Eck, Antoine Douadi, Drew Maloney, VFX Flame artists; Luis Martin, producer. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, producer. Sound Design Trinitite Brian Emrich, sound designer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
