Ivan Bird of production house Rattling Stick directed this UK spot that is part of The Times and The Sunday Times’ first ever joint branded campaign from agencies Chi & Partners and Team News.
Titled “Heart of the Story,” the spot takes us to breaking news events as we see how The Times newspapers cut through all the noise to get to the crux of the matter.
The piece also marked the commercial editing debut of Richard Woolway who’s with editorial house Stitch in the Soho district of London. Woolway served for around three years as an assistant at Stitch.