Tide honors the uniforms and the heroes who wear them from all walks of life–a tribute that’s most apropos with its break this past Labor Day weekend.
Chris Malloy of Farm League directed for Saatchi & Saatchi New York.
Credits
Client Tide Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Laura Muloy Ault, executive creative director; Laura Holmes, copywriter; Michael Sullivan, art director; Tanya Lesieur, chief production officer; John Doris, director of content production; Danny Miller, sr. producer. Production Farm League Chris Malloy, director; Paul Cameron, DP; Tim Lynch, exec producer; Scott Ballew, line producer. Editorial Rock Paper Scissors Aaron Tompkins, editor; Jenny Greenfield, producer; Eve Kornblum, exec producer. Audio Post Sonic Union Fernando Ascani, sound engineer. Music Future Perfect Victor Magro, Maxwell Gosling, producers. Post The Mill NY Greg Reese, colorist.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment