Tide honors the uniforms and the heroes who wear them from all walks of life–a tribute that’s most apropos with its break this past Labor Day weekend.
Chris Malloy of Farm League directed for Saatchi & Saatchi New York.
CreditsClient Tide Agency Saatchi & Saatchi New York Jay Benjamin, chief creative officer; Laura Muloy Ault, executive creative director; Laura Holmes, copywriter; Michael Sullivan, art director; Tanya Lesieur, chief production officer; John Doris, director of content production; Danny Miller, sr. producer. Production Farm League Chris Malloy, director; Paul Cameron, DP; Tim Lynch, exec producer; Scott Ballew, line producer. Editorial Rock Paper Scissors Aaron Tompkins, editor; Jenny Greenfield, producer; Eve Kornblum, exec producer. Audio Post Sonic Union Fernando Ascani, sound engineer. Music Future Perfect Victor Magro, Maxwell Gosling, producers. Post The Mill NY Greg Reese, colorist.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More