March 15 marked the 10th anniversary of the war in Syria. Terre des Hommes, which has been present in the country since before the conflict, has never stopped helping the refugees, working to provide protection and restore the rights that the war is dramatically
denying to children. Terre des Hommes has already helped 5 million people in the Middle East region. These are children and families who, over the past 10 years, have lost loved ones, the homes, the chance to go to school and play with their friends and the right to healthcare. In short, these families, these children, have lost their humanity.

This emotional film–created by ACNE Milan, the creative collective of the Deloitte family, produced by Indiana Production and directed by Igor Borghi–focuses on exactly this lost humanity.

The story takes us directly to the sites of the conflict, into the daily normality for those who live in a camp and must be always ready to protect themselves from possible attacks. The protagonist, a little girl who is celebrating her birthday, ideally represents all Syrian children who have lived most, if not all, their lives in a war zone. 

In a joint statement, Emanuele Viora and Andrea Jaccarino, executive creative directors of ACNE Milan, shared: “The conflict in Syria has been going on for so long that, due to typical media dynamics, it’s not a relevant piece of news for western media outlets. We hope that this idea, that has become an exciting film thanks to the work of a team of exceptional talents, will raise awareness to what is still–after 10 years–the daily reality of so many men, women and children who need help.”

Director Borghi added, “This project is based on a simple and therefore effective intuition: the people fleeing the war in Syria are people like us. They are people who have a life and a dignity that the war destroys, day after day, with inexorable ferocity. It is their humanity that we wanted to bring out. I am honored to have made a contribution to help Terre des Hommes”.

Karim Bartoletti, partner/managing director/executive producer of Indiana Production, said, “There is a moment in the film when we realize that the wish of our little protagonist girl is also our own, and we stop to think about how important it is to make the wishes of those children who can’t even keep the war out of their tents on their birthday, go back to being as childish and naïve as they should be. If we can make our audience think about this when they see our little piece of cinema, we will have done a great piece of communication.”

Credits

Client Terre des Hommes Agency ACNE Milan Emanuele Viora, Andrea Jaccarino, executive creative directors; Fabrizio Marvulli, manager; Vasco Barros Bertoldi, strategic planner; Marco Tomirotti, copywriter; Rea Jabara, art director. Production Indiana Production Igor Borghi, director; Giacomo Frittelli, DP; Karim Bartoletti, exec producer; Valentina Mereu, sr. producer; Michaela Salova, jr. producer; Matteo Vagni, production manager. Postproduction Alga Pastorelli, sr. post producer; Lorenzo Colugnati, editor; Claudio Beltrami, color grading. Audio DisctoDisc Productions Christian Di Martino, sound engineer. Video Online Christian Di Martino Voiceover Guido Ruberto

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